Value Creation
The Institute seeks to deliver knowledge and best practices that demonstrate the value of public relations and help to achieve business goals. Thought leadership is possible because at the core of our mission is bridging the scientific rigor of academic leaders with the business-driven practicality of communications professionals.
Conversations
Writing a Better Research RFP
Research providers will tell you, they hate bad RFPs. But when public relations professionals write RFPs that clearly define the research they need, things go better for everyone. So how do you write a better research RFP?
Corporate Social Responsibility- Authors Robert L. Heath and Lan Ni update their thoughtful CSR paper with Corporate Social Responsibility: Different Fabrics. See this new paper and other research topics in the EKP section.
- Personal Influence Model
- How essential are personal relationships to the practice of public relations?
Global Public Relations- A summary of academic research in building and maintaining international relationships.
- Using Relationship Management to Encourage Ethical Practice Among Cultural Strangers
- This award-winning paper from the 2010 International Public Relations Research Conference examines employer-organization relationship factors affecting ethical decision making.
- Who Really Cares About Ethics? Corporate Social Responsibility and Consumer Purchase Intention
- One of the winners of the 2010 BYU Top Ethics Paper at this year's International Public Relations Research Conference, this paper further proves that a positive relationship exists between corporate social responsibility and financial performance.
Marketing Mix Modeling- New study illustrates how PR consistently surpasses the ROI and relative selling power of other MARCOM activities within the marketing mix, including those which command much larger budgets.
Communicating the EU to the Media: A Case Study- Winner of the Institute Special Prize at the 2010 BledCom, this paper explores the media relations activities performed in the Council of the European Union.
- PRSA NY Chapter Big Apple Award Case Study
- Driven by up-front research into audience needs and expectations, the 2010 Big Apple Award winner for Best Use of Research, Measurement and Evaluation was awarded to North Shore LIJ Health System.
Accepting Applications for Golden Ruler Award- Public relations agencies, corporations and academics all are encouraged to enter this special competition that recognizes excellence in public relations research, measurement and evaluation. Award deadline is August 31.
- North American Summit on Measurement
- The Summit on Measurement will challenge delegates to think and position measurement as an integral component of strategic public relations practice. October 6-8, Portsmouth, NH.
- Distinguished Lecture & Awards Dinner
- Bill Margaritis, Senior Vice President, FedEx, will present this year's Distinguished Lecture on November 11 at the Yale Club in NYC. Margery Kraus, APCO Worldwide, will receive the 2010 Alexander Hamilton Award. Reserve your spaces now.
- Speakers Bureau
- Members of our Commission on PR Measurement & Evaluation and the Commission on Global PR Research are ready to share.
Euprera Special Prize- The Institute is sponsoring a 500 Euro special prize for the best new research. It will be awarded at the Euprera 2010 Congress at the University of Jyvaskyla, Finland, from September 23-26, 2010.
- Industry Adopts Barcelona Principles
- Global standards for measurement of public relations are updated.
开展“新常态” (New Normal)下的公共关系- Read IPR CEO Robert Grupp’s speech to the CIPRA conference in Beijing. IPR and the China Int’l. Public Relations Association agree to translate and exchange PR research papers.
The Stockholm Accords- Marco Herrera of Mexico, a member of the IPR Commission on Global PR Research, writes about the Stockholm Accords, adopted at the recent World Public Relations Forum in Stockholm.
PLEASE HELP!- In order to keep up with the social media revolution — and continue actively sharing knowledge with the field — this website must go through a reinvention. To do that we need to raise $25,000. Please contribute today!
- Margaritis to Deliver 2010 Distinguished Lecture
- FedEx executive Bill Margaritis will headline popular industry event on Nov. 11 in NYC. Margery Kraus of APCO to receive prestigious Hamilton Medal.
