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Join us May 20-21 in Washington DC for this unique new Summit of business, military and government leaders in PR and PA. Speakers will analyze global challenges and share game-changing strategies for effective communications. Co-sponsored by the Institute and Arthur W. Page Society.
Conversations
Social Media Use by Journalists
Knowledge of what they are, how to use them, and how to measure them has become urgent for public relations professionals. Institute Trustee Don Bates shares insights from his survey.
Personal Influence Model- How essential are personal relationships to the practice of public relations?
- Corporate Social Responsibility
- Authors Robert L. Heath and Lan Ni update their thoughtful paper Corporate Social Responsibility: Three R's. See this new paper and other research topics in the EKP section.
Global Public Relations- A summary of academic research in building and maintaining international relationships.
- "Using Web Analytics"
- The ability to directly connect organizational goals with PR efforts has long been elusive in PR measurement. This paper focuses on web analytics as a tool to understand how earned media can directly affect online business goals, such as generating website traffic, sales leads, revenue, and obtaining donations for non-profit organizations.
- “Weighted Media Cost”
- Much market intelligence goes into prices set for media space and time, contributing to more accurate media analysis, and better correlations with outcomes. These authors propose a new name for this database, to replace AVE.
- New Fellowship Opportunity in the UK
- The Institute for Public Relations is receiving entries for a new Grunig PRIME Research Fellowship in the UK – which includes a 4,000 pound stipend plus housing for a six-week work opportunity. Applications will be accepted through March 19.
Ketchum Excellence in PR Research Award- The Institute for Public Relations is now accepting applications for the Ketchum Excellence in Public Relations Research Award. Winners will receive a grant and an 8-week internship with Ketchum in New York City. Deadline is Feb. 26, 2010
- International Public Relations Research Conference
- The 13th Annual IPRRC has become one of the top venues for presentation of new PR research and for interaction among scholars and PR professionals. The event takes place in Miami and runs from March 10-13.
- Public Relations Executive Forum
- An intense two and one-half day professional development seminar program designed to prepare high-potential, mid-level communications executives to manage the corporate public relations function. April 28-30, Chicago.
- Second European Summit on Measurement
- Fernando Rodés Vilà, CEO of Havas, a leading global advertising and communications services group, is a keynote speaker at the 2nd European Summit on Measurement, Barcelona, from 16-18, June. Register on the event website.
- Speakers Bureau
- Members of our Commission on PR Measurement & Evaluation and the Commission on Global PR Research are ready to share.
Euprera Special Prize- The Institute is sponsoring a 500 Euro special prize for the best new research. It will be awarded at the Euprera 2010 Congress at the University of Jyvaskyla, Finland, from September 23-26, 2010.
Please Contribute- Your financial support is essential to the Institute's ability to build and mainstream research-based knowledge in public relations. It allows us to continue providing everything that we publish free of charge via this web site. Thank you!
Institute Elects Trustees; Measurement Commission Members- A 2012 Class of Trustees and 2010 officers of the Board are elected. Also, new members of the Measurement Commission and a Research Fellow.
