PR Leadership Forum West, Sept. 3-5, 2008, San Francisco
Summit on Measurement, Oct. 15-17, Portsmouth, NH
Registration is now open for these acclaimed professional development and networking events.
Conversations
Harold Burson:
Sunday Morning Wake-Up Call
The following is excerpted from a longer version published on Harold Burson's Blog. It was written in response to a commentary by a legal commentator on CBS "Sunday Morning" who equated public relations to lying.
Trust and PR Practice
- This paper reviews academic and trade literature on the concept of trust, in particular as it relates to the effective practice of public relations. It explores existing research to teach us about how to develop, foster and maintain trust.
- Ethics and PR Practice
- This article provides an overview of what research teaches us about ethics in public relations, including a review of the evolution of public relations ethics, the current state of practice, and the thoughts of ethicists. It includes links to the author's original sources.
- Crisis Management and Communications
- Crisis management is a critical organizational function. Tim Coombs, Eastern Illinois University, explains what research teaches us about crisis communication and provides links to original sources.
- Commission on PR Measurement & Evaluation
- This body exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.
- Commission on Global PR Research
- This organization creates, encourages and disseminates new research on the practice of public relations across regions, countries and cultures.
Multirace Americans Study in Baseline Series- Bey-Ling Sha, Ph.D., of San Diego State University explores scholarship and government data regarding multirace Americans.
- New Influencer Study Initial Findings Shared
- As more companies adopt social media, they struggle to find effective metrics for deciding who are the most influential players.
- Speakers Bureau
- Members of our Commission on PR Measurement & Evaluation and the Commission on Global PR Research are ready to share.
Have You Seen Bled?- The 2008 BledCom symposium takes place on July 4-5 in Slovenia. Surrounded by Lake Bled, scholars and practitioners will re-examine the public relations and marketing relationship, and the role of public relations as a key management function.
- EUPRERA 2008 Congress Open for Registration
- The event takes place in Milan October 16-18, 2008, organized by EUPRERA, Ferpi and IULM University. The Commission on Global PR Research will present a special award funded by the Institute.
- Institute and AMEC To Create European Summit on Measurement in 2009
- The Institute for Public Relations has announced it will partner with the International Association for Measurement and Evaluation of Communication (AMEC) to run the first European Summit on Measurement, in mainland Europe in June 2009.
- Jack Felton Golden Ruler Award Open for Entry
- The award recognizes superb examples of research used to support public relations practice. Entry deadline is July 31, 2008.
Payment for Coverage Not Professional- A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage.
- Audited 2007 Financials
- "We can't thank our supporters too much or too often - for their gifts to the Institute, registrations for our programs, sponsorships, and contributing to the intellectual flow of ideas and research."
- Institute Prize Challenges EUPRERA Congress Contributors
- 500 Euro prize for the best new research on the personal influence model of public relations was awarded at the 2008 EUPRERA World Congress in Milano, Italy.
