The Conclave is a broad coalition of B2B and B2C companies, PR and Social Media Agencies, and Industry associations that work with paid, owned and earned social media. It initially convened in Durham, NH in October 2011 to establish standard definitions and best practices for Social Media. At that meeting it established a set of priority issues that required standards. Those areas are:

  1. Content and Sourcing
  2. Reach and Impressions
  3. Engagement and Conversation
  4. Influence
  5. Opinion & Advocacy
  6. Impact & Value

The Process:

Each area was addressed by a subcommittee of members. To ensure the highest level of consistency across the industry, the subcommittee frequently worked in concert with other organizations who were also in the process of developing standards, As each set of standards was written, it was posted to our website for review and comments. After two months, the comments were aggregated, the standards were updated, reposted to, and declared interim standards.

The standards for Influence, Opinion & Advocacy and Impact & Value have just been posted and are open for comments until July 31, 2013.

Now What?

If you would like to participate in this process, please comment on our site, or get in touch ( to be put on the mailing list. More importantly,  in order to reap the benefits of established standards it is necessary to put them to use. So we ask that you share them with your team, your bosses, your agencies, your providers and whatever professional associations you belong to.

The Organizations that support these standards include:

  • Institute for Public Relations (IPR),
  • International Association for Measurement and Evaluation of Communications (AMEC)
  • Council of PR Firms (CPRF)
  • Digital Analytics Association (DAA)
  • Public Relations Society of America (PRSA)
  • Word of Mouth Marketing Association (WOMMA)
  • International Association of Business Communicators (IABC)
  • Chartered Institute of PR (CIPR
  • Federation Internationale des Bureaux d’Extraits de Presse (FIBEP)
  • Global Alliance for Public Relations and Communications Management
  • Society for New Communications Research (SNCR
  • Client participants include research and communication leaders from Dell, Ford Motor Company, General Motors, McDonald’s, Procter & Gamble, SAS, Southwest Airlines and Thomson Reuters, as well as many major communications agencies.






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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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