This abstract is summarized by IPR from the original journal article published in the Public Relations Review

David Radanovich explored  the underrepresentation of Hispanic/Latino people in the public relations profession.

Interviews with 14 Hispanic and Latino PR practitioners were conducted in 2014.

Key Findings:

  • Respondents shared three main barriers for Hispanic and Latino people entering the profession:
    • Misconceptions about the field of public relations made it a less appealing career choice.
    • The lack of diversity within the profession led all interviewees to perceive the profession as not welcoming.
    • Language and writing skills were perceived to make entry into the field more difficult.
  • Public relations was not the initial career choice for Hispanic and Latino practitioners and most said they moved into public relations because it provided an opportunity for growth or to increase career satisfaction.
  • Employers who provided awareness, support, infrastructure, and cultural relevance were found to attract more Hispanic people to the profession.

Read more to learn about Hispanic/Latino representation in public relations.

Citation:

Radanovich, D. (2014). A pilot qualitative study of the under-representation of Hispanics in public relations. Public Relations Review, 40(5), 835-837. doi:10.1016/j.pubrev.2014.10.003

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
Follow on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *