New York, NY –
The Institute for Public Relations (IPR) will award the IPR Jack Felton Medal for Lifetime Achievement Award to Allyson Hugley, Global Director of Consumer Insights at LinkedIn at the 2021 Annual Distinguished Lecture and Awards Dinner on December 2 at Current (Chelsea Piers) in New York City.

IPR presents this lifetime achievement award annually to an individual whose contributions advance the importance of making significant use of research, measurement and evaluation in public relations and corporate communication practice. Recipients of this recognition have demonstrated throughout their career a commitment and advocacy of applied research in driving significant communications and public relations programs, thereby affirming the importance of research in the effective practice of public relations. Additionally, and reflective of Jack Felton’s “give back” beliefs, they have developed other leaders, serving as mentors and advisors in inspiring IPR’s mission of building sustainable measurement competencies and leadership across the professional practice of public relations.

“Through her work in measurement and analytics, Allyson has become a unique bridge-builder between the past, present, and future of public relations evaluation,” said Mohammad Hamid, IPR Measurement Commission Chair and Innovating, Positioning and Analytics Advisor at Radian Partners. “She has managed to set a new standard for the adoption of new measurement approaches in the corporate and agency universes.”

Hugley’s expertise includes the development of audience intelligence, media research, and digital analytics solutions to inform business strategy, marketing, and communications.  She is currently the Global Director of Customer Insights at LinkedIn, which is part of the LinkedIn Marketing Solutions (LMS) Customer Science function. In this role, she leads a global team responsible for leveraging LinkedIn’s unique audience and firmographic data to inform customers’ business and marketing strategies.

Prior to joining LinkedIn, Hugley worked for Prudential Financial where she was responsible for leading the development and adoption of analytics and market intelligence solutions across Global Communications. Previously,  she managed the global analytics practice for Weber Shandwick, and served on the global leadership team, developing award-winning communications analytics solutions.

“Allyson’s influential work, particularly in analytics, has elevated measurement and evaluation in our field,” said Dr. Tina McCorkindale, President and CEO of the Institute for Public Relations. “The committee also noted how Allyson, in the spirit of Jack Felton, has elevated our industry through her dedication to mentoring the next generation.”

Hugley is a member of the Institute for Public Relations (IPR) Measurement Commission and the former co-chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC). She has also served on AMEC’s board of directors. In 2015, she was recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame. In 2017, she was honored by Black Enterprise for outstanding business achievement.

Tickets to IPR Distinguished Lecture & Awards Dinner
Tickets for the IPR Distinguished Lecture & Awards Dinner are available for $500 each. Tables of 10 can be purchased for $5,000 and premium tables of 10 are available for $10,000. The price includes a networking cocktail reception sponsored by SAIC, the awards dinner, and Distinguished Lecture. Visit the website to learn more about the 59th IPR Annual Distinguished Lecture and Awards Dinner.

About the Institute for Public Relations
The Institute for Public Relations is an independent, non-profit research foundation dedicated to fostering greater use of research and research-based knowledge in corporate communication and the public relations practice. IPR is dedicated to the science beneath the art of public relations. IPR provides timely insights and applied intelligence that professionals can put to immediate use. All research, including a weekly research letter, is available for free at instituteforpr.org.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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