This article is a summary of a study by Dejan Verčič, Ph.D., University of Ljubljana, Ralph Tench, Ph.D., Leeds Beckett University, and Ana Tkalac Verčičc, Ph.D., University of Zagreb. The full study is available here. Despite employing a substantial portion of professionals in the public relations industry, agencies are an understudied topic in public relations … Continue reading Collaboration and Conflict between Agencies and Clients