This blog is provided by the IPR Organization Communication Research Center. The COVID-19 pandemic led to the massive spread of remote working. Remote working already existed before the health emergency but the pandemic caused its sudden and prolonged adoption by millions of workers worldwide. And even with the pandemic fading away, it is expected that … Continue reading Employee Communication as a Relationship Facilitator and Meaning Creator in the Hybrid Work Contexts
This blog is provided by the IPR Organizational Communication Research Center. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing, employee communication became the primary way to promote closeness between people in organizations. In particular, employee communication managed various challenges … Continue reading How COVID-19 Taught Corporations the Value of Internal Communication
This blog is provided by the IPR Organizational Communication Research Center. In the current context, companies no longer have the primacy of communication when it comes to their brands. Actually, social media are arenas where more and more conversations about brands occur without the direct control of companies’ Corporate Communication and Marketing offices. Some of … Continue reading Employee Brand Ambassadorship Strategies to Build Brands
Social media can serve as a powerful tool for promoting a consistent brand identity. Brands emerge from both user-generated and firm-generated content. Firm-generated content includes marketing and communication content developed and controlled by management, but also includes messages conveyed by employees. In fact, employees have several opportunities to interact with external stakeholders and during these … Continue reading Employees and social media: Promoting brand-consistent behaviors
Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying. For this reason, the Centre for Employee Relations & Communication (CERC) at IULM University carried out a research … Continue reading Five Insights that Each CEO Must Know about Employee Engagement
Topic: Employee Communication Behavior; Employee-Organization Relationships Authors, Title and Publication Mazzei, A., Kim, J., & Dell’Oro, C. (2012). Strategic value of employee relationships and communicative actions: Overcoming corporate crisis with quality internal communication. International Journal of Strategic Communication, 6(1), 31-44 Summary This study analyzed a case to understand how continuous managerial efforts and internal communication … Continue reading Strategic Value of Employee Relationships and Communicative Actions
Topic: Alignment and Internal Crisis Communication Author(s), Title and Publication Mazzei, A., & Ravazzani, S. (2011). Manager-employee communication during a crisis: The missing link. Corporate Communications, 16(3), 243-254 Summary This study investigated the effectiveness of internal crisis communication by comparing Italian companies’ communications with employees and employees’ interpretations of those communication efforts during the 2008-2009 … Continue reading Manager-employee communication during a crisis: The missing link