This summary is presented by the IPR Behavioral Insights Research Center Key Findings Salience nudges are designed to emphasize particular aspects of the decision-making process by drawing attention to them. However, they can backfire by only affecting certain groups and having unintended, negative consequences. A reminder of the opportunity costs of purchasing goods can lead thrifty … Continue reading Nudges That Hurt Those Already Hurting: Distributional and Unintended Effects of Salience Nudges