Chung, Angie. (2018). Examining the effectiveness of using CSR communication in apology statements after bad publicity. Corporate Communications: An International Journal, 23(3), 357-376. Summary The purpose of this study is to contribute to understanding the effects of framing apology statements with corporate social responsibility (CSR) communications after a company has suffered negative publicity. Specifically, this … Continue reading Examining the Effectiveness of Using CSR Communication in Apology Statements After Bad Publicity
[Research Library], Corporate Social Responsibility, Digital Media Research Center, DMRC - Corporate Social Responsibility, DMRC - Crisis, DMRC - Trust, Environmental, Social, and Corporate Governance (ESG), Latest Research Digital Media Research Center, Purposecorporate social responsibility, Crisis, relationships, ReputationChung, Angie