In my last blog entry I talked about the developmental stage of a public relations initiative or campaign. Between then and now the public relations profession lost a true giant in education and practice—Jack Felton. I’ve worked with Jack for over 15 years. He was the force behind the “Primer of Public Relations Research,” especially … Continue reading Thoughts on the Passing of Jack Felton
All posts by Don Stacks
Dr. David Michaelson, David Michaelson & Company LLC & Dr. Don Stacks, University of Miami September 17, 2011 September 2011- Dr. David Michaelson and Dr. Don Stacks, Research Fellows at the Institute for Public Relations, co-wrote the paper, “Standardization in Public Relations Measurement and Evaluation”. This article was published in the 2011 Spring edition of … Continue reading Standardization in Public Relations Measurement & Evaluation
August 2011 – Articles written by members of the Institute for Public Relations’ Commission on PR Measurement and Evaluation, that first appeared in the May 2011 issue of PRSA’s PR Tactics magazine, are now available on the IPR web site. They include: The Strategic Approach: Writing Measurable Objectives by Don W. Stacks, Ph.D. and Shannon A. Bowen, Ph.D.; Deliverable Objectives: Considerations for … Continue reading Charting Your PR Measurement Strategy
April 2007 – Building upon a foundation established in “Exploring the Link between Volume of Media Coverage and Business Outcomes,” this paper looks at the effect of competitive share of media coverage volume on business results. Through four case studies on a non-profit hospital, a pharmaceutical brand, a B2B service and a package goods manufacturer, … Continue reading Exploring the Link between Share of Media Coverage and Business Outcomes
2007 – Researchers found public relations placements and advertising to be equally effective in generating consumer interest in a newly launched product. No statistically significant difference between ad and editorial in an experiment focused on key measures of credibility, knowledge, interest and purchase intent. Although the respondents said that they got more information from the news … Continue reading Exploring the Comparative Communications Effectiveness of Advertising and Media Placement
2006 – This paper suggests a strong relationship between coverage volume and business outcomes, with three case studies looking at volume alone, tonality-refined volume, and message-refined volume. Exploring the Link Between Volume of Media Coverage and Business Outcomes Angela Jeffrey, David Michaelson, and Don W. Stacks 2006
2006 – The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This second edition covers an expanded number of terms, with input from a broader group of scholars and research experts. This is a Gold Standard paper that has been … Continue reading Dictionary of Public Relations Measurement and Research, Second Edition
2004 – This bibliography provides the reader with a systematic approach to building knowledge about measurement and evaluation in public relations. It makes no assumptions about the reader’s level of research sophistication. Indeed, the bibliography has been devised to walk the reader through sources from general readers in research and measurement, to the origins of … Continue reading Bibliography of Public Relations Measurement