Itai Himelboim, Guy J. Golan, Bitt Beach Moon & Ryan J. Suto (2014). A social networks approach to public relations on Twitter: Social mediators and mediated public relations. Journal of Public Relations Research, 26(4), 359-379. DOI:10.1080/1062726X.2014.908724 Summary This study proposes theoretical and practical frameworks to systematically examine mediated public relations in social media spaces. We … Continue reading A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations.