This post is based on a research study by Shirley Serini, Ph.D. APR, PRSA Fellow and Diane S. Krider, Ph.D., APR. For the full study, please visit here. Millennials are a hot topic in today’s workforce. The public relations field is trying to adjust, recognizing that Millennials will be needed to fill roles sooner than … Continue reading Millennials and PR Leadership in the 21st Century: Are They Ready?
Coyne PR and Just Born Quality Confections/PEEPS® accepted the 2016 Big Apple’s Best Use of Research, Measurement and Evaluation Award for their work on “How PEEPS® Hopped Beyond Easter and into Other Holiday Celebrations.” The award, sponsored by IPR and PRSA- NY Chapter of, was presented to Coyne PR and PEEPS® for using research and … Continue reading PEEPS, Coyne PR Win Big Apple’s Research, Measurement and Evaluation Award
This study is featured courtesy of the Middle East Public Relations Association. Download Full Study (PDF): Bigger, Better Smarter: How the PR Industry in the Middle East is Changing Executive Summary: The Benchmark by MEPRA is the largest research project into the views, performance and aspirations of the public relations industry in the Middle East. … Continue reading Bigger, Better, Smarter: How the PR Industry in the Middle East is Changing
Steve Cody, Peppercomm’s co-founder and CEO, knows how competitive the public relations industry is, especially for recent communications graduates. New public relations professionals’ success is dependent on the perfect balance of fitting in and standing out. IPR Trustee Steve Cody offers three insights for new grads on how to thrive in the workplace. Preparation: Preparation … Continue reading How New PR Professionals Can Thrive in the Workplace, According to Peppercomm’s CEO
This post appears courtesy of University of Massachusetts Dartmouth. The full study can also be found on their website. Instagram usage increased 13 percent among 2015 Fortune 500 (F500) corporations while blog usage decreased by 10 percent, according to a 2015 University of Massachusetts Dartmouth study. The University of Massachusetts Dartmouth Center for Marketing Research … Continue reading Fortune 500 Companies Prefer Instagram over Blogs, Study Says