This post appears courtesy of Edelman. The full study, 2018 Edelman Earned Brand, can be found here. Summary Today more than ever, people are weighing a brand’s principles just as much as its products. In Edelman’s annual global study of how brands earn, strengthen and protect their relationship with consumers, the study revealed that 64 … Continue reading Two-Thirds of Consumers Worldwide Now Buy on Beliefs
- Home
- Two-Thirds of Consumers Worldwide Now Buy on Beliefs
All posts by Jamie Honowitz
Gainesville, Fla., – The Institute for Public Relations (IPR) is thrilled to announce the recent election of three new Trustees to its Board. With the addition of these Trustees, the IPR Board of Trustees remains committed to the top research priorities of measurement standards, behavioral science, employee communications and digital media. Arati Sontakay Randolph SVP, … Continue reading The Institute for Public Relations Welcomes Three New Trustees →
Gainesville, Fla., May 7, 2018 – The Institute for Public Relations (IPR) is thrilled to announce the recent election of six new Trustees to its Board. With the addition of these Trustees, the IPR Board of Trustees remains committed to the top research priorities of measurement standards, behavioral science, employee communications and digital media. Kim … Continue reading The Institute Welcomes Six New Trustees →
This post appears courtesy of the USC Center for Public Relations. The full study is available here. The 2018 Global Communications Report found that 64 percent of public relations professionals predict that in five years, the average consumer will not be able to distinguish between news stories written by journalists (earned media) and promotional content … Continue reading 2018 Global Communications Report Predicts Future Consumers Will Not Discern the Difference Between News and Advertising →
This post appears courtesy of Weber Shandwick. The full study, Battle of the Wallets: The Changing Landscape of Consumer Activism, can be found here. Weber Shandwick recently conducted a research study to learn more about the motivations of two different types of consumers: boycotters, those go against a brand, and BUYcotters, those who actively support … Continue reading Battle of the Wallets: The Changing Landscape of Consumer Activism →
This study is sponsored in part by The Institute for Public Relations. Download Full Paper (PDF): Global Communications Report (GCR17) The USC Annenberg Center for Public Relations (CPR) has released key findings from its second annual Global Communications Report (GCR17), a comprehensive survey of more than 800 public relations executives from around the world. For … Continue reading USC Annenberg’s 2017 Global Communications Report Predicts Convergence of Marketing and Public Relations →