A survey of 224 digital marketers in the US revealed that online reputation management (ORM) is a growing necessity for businesses to experience success in a digital era of social media and online reviews. The survey, conducted by Clutch, a B2B research firm in Washington, DC, found that more than half (54 percent) of digital … Continue reading Survey Finds Digital Marketers Consider Online Reputation Management “Very Necessary” For Their Business
According to a new study from Clutch.co, how companies immediately respond to PR crises has a lasting impact on their brand reputation. Using United Airlines, Pepsi, and Uber as examples, Clutch surveyed 500 consumers to measure their willingness to purchase products or services from United, Pepsi, and Uber before, immediately after, and seven months after … Continue reading How PR Crises Impact Brand Reputation
In a time of constant digital innovation, the media environment today has introduced a new ability for consumers to broadcast their opinions about companies on global platforms. Social media in particular allows for content to circulate quickly and consistently. Perhaps most significantly, news stories can travel at a more rapid rate than ever before, putting … Continue reading Measuring the Impact of PR on Consumer Brand Perception