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All posts by Jennifer Moyer

[News]

Winners Analyzed How Online Influencers Impact Brand Awareness in Swisspers® Sleep Naked Social Media Campaign Gainesville, Fla., – “Swisspers® Sleep Naked Social Media Campaign: A Case Study Exploring the Role of Online Influencers,” has won the Institute for Public Relations’ inaugural award for its 2014 Social Media Case Study competition based on the quality of … Continue reading IPR Announces Winner of its Inaugural Social Media Case Study Competition →

Ray Kotcher
[News]

GAINESVILLE, Fla. – Ray Kotcher, Chairman and Senior Partner of Ketchum, will receive the 2014 Institute for Public Relations (IPR) Alexander Hamilton Medal, awarded for lifetime contribution to the public relations profession. Kotcher will accept the Institute’s highest honor and speak at IPR’s 53rd Annual Distinguished Lecture & Awards Dinner at the Yale Club of … Continue reading Ray Kotcher to Accept Hamilton Medal for Lifetime Achievement →

[News],

By Ex Libris Agency, August 6, 2013 In his talk with David Geddes, principal at Geddes Analytics, on the results of AMEC’s 5th European Summit On Measurement, Evgeniy shared his opinion on the most important areas of media measurement of today, paying special attention to the adaptation of global trends to the Russian market. According … Continue reading Evgeniy Larionov, CEO of Ex Libris, a media research agency, gave an interview to the Institute for Public Relations (IPR), headquartered at the University of Florida →

[News],

GAINESVILLE, FL  – The 2013 Jack Felton Golden Ruler Award is now open for entry.  The award recognizes superb examples of public relations research, measurement and evaluation.   Sponsored by the Institute for Public Relations Measurement Commission, the Jack Felton Golden Ruler Award seeks to recognize research excellence in the field of public relations practice … Continue reading Apply for Jack Felton Golden Ruler Award for Excellent PR Research & Measurement →

[Research Library], Digital Media Research Center

The Institute of Public Relations awarded this paper a “Top 3 Competition Paper of Practical Significance” at the 16th International PR Research Conference (2013). More and more organizations are attempting to use social media as a public relations tool to establish and maintain good customer relations. This study explores customers’ motives for using social media, … Continue reading Customer Relations in Social Media →

[Research Library], 5. Social Media Measurement, Standards

Introduction: The Conclave is a broad coalition of B2B and B2C companies, PR and Social Media Agencies, and Industry associations that work with paid, owned and earned social media. It initially convened in Durham, NH in October 2011 to establish standard definitions and best practices for Social Media. At that meeting it established a set … Continue reading The Conclave: Complete Social Media Measurement Standards June 2013 →

[News],

GAINESVILLE, FL – Sarab Kochhar, a Ph.D. student at the University of Florida, started working this month as the 2013 Ketchum Excellence in Public Relations Research Award winner. Kochhar said her 10-week internship with Ketchum’s Global Research and Analytics office in New York City has already provided her with new insights into her field of … Continue reading University of Florida Ph.D. Student Wins 2013 Ketchum Excellence in Public Relations Research Award →

[News],

Last month, PR News announced they would induct six new members into their Measurement Hall of Fame, which includes four leaders of the Institute’s Measurement Commission. The inductees include Mark Weiner of PRIME Research, Dr. David Michaelson of Teneo Strategy, Dr. Donald K. Wright of Boston University, and Katie Paine of News Group International. PR … Continue reading Six Metrics Masters Inducted Into Measurement Hall of Fame at PR News’ Measurement Conference in D.C. →

[News],

GAINESVILLE, FL, – Kate James, chief communications officer for the Bill & Melinda Gates Foundation, will headline the Institute for Public Relations (IPR) 52nd Annual Distinguished Lecture & Awards Dinner, November 21 at the Yale Club of New York City.  Addressing “The Business of Changing the World,” James will relate the role of communications to … Continue reading Gates Foundation Chief Communications Officer Headlines IPR Dinner →

[News],

GAINESVILLE, FL – The Institute for Public Relations (IPR) increased research expenditures by 23 percent in 2012 compared to 2011.  The audited 2012 financials are available at https://instituteforpr.org/about/key-facts/financials/ . Total revenue from contributions, registrations and sponsorships topped $751,000, up four percent from 2011.  Net assets at the end of 2012 stood at $374,559, only $6,200 … Continue reading IPR’s Focus on Research is in the Numbers →

[News],

GAINESVILLE, FL —Björn Edlund will receive the Institute for Public Relations’ (IPR) Alexander Hamilton Medal for contributions to public relations practice and effective use of research, Nov. 21 at the Annual Distinguished Lecture & Awards Dinner in New York City.  Edlund, chairman, Europe, Middle East and Africa for Edelman, will be the first Hamilton Medal … Continue reading Edlund To Be First Hamilton Medal Recipient From Outside U.S. →

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