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All posts by Jennifer Moyer

[News]

Winners Analyzed How Online Influencers Impact Brand Awareness in Swisspers® Sleep Naked Social Media Campaign Gainesville, Fla., – “Swisspers® Sleep Naked Social Media Campaign: A Case Study Exploring the Role of Online Influencers,” has won the Institute for Public Relations’ inaugural award for its 2014 Social Media Case Study competition based on the quality of … Continue reading IPR Announces Winner of its Inaugural Social Media Case Study Competition →

Ray Kotcher
[News]

GAINESVILLE, Fla. – Ray Kotcher, Chairman and Senior Partner of Ketchum, will receive the 2014 Institute for Public Relations (IPR) Alexander Hamilton Medal, awarded for lifetime contribution to the public relations profession. Kotcher will accept the Institute’s highest honor and speak at IPR’s 53rd Annual Distinguished Lecture & Awards Dinner at the Yale Club of … Continue reading Ray Kotcher to Accept Hamilton Medal for Lifetime Achievement →

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By Ex Libris Agency, August 6, 2013 In his talk with David Geddes, principal at Geddes Analytics, on the results of AMEC’s 5th European Summit On Measurement, Evgeniy shared his opinion on the most important areas of media measurement of today, paying special attention to the adaptation of global trends to the Russian market. According … Continue reading Evgeniy Larionov, CEO of Ex Libris, a media research agency, gave an interview to the Institute for Public Relations (IPR), headquartered at the University of Florida →

[Research Library], Benchmarking, Blogs, Crisis, Digital Media Research Center, , , , ,

Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring … Continue reading A study of PR practitioners’ use of social media in crisis planning →

[Research Library], Blogs, Digital Media Research Center, Engagement, , ,

Wigley, Shelley, & Lewis, Bobbi Kay (2012).  Rules of engagement: Practice what you tweet.  Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged companies and compared them to tweets that mention less engaged competitors. Results showed that a highly engaged company received less negative mentions in tweets, but only if … Continue reading Rules of engagement: Practice what you tweet →

[Research Library], Blogs, Crisis, Digital Media Research Center, , , , ,

Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4), 1-30. Summary On April 20, 2010, British Petroleum (BP) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured … Continue reading “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response →

[Research Library], Digital Media Research Center, Social Networking, , , ,

Väyrynen, Karin, Hekkala, Riitta, & Liias, Tuula (2013). Knowledge Protection Challenges of Social Media Encountered by Organizations. Journal of Organizational Computing and Electronic Commerce, 23(1/2), 34-55. Summary Although social media (SM) represents a new means of creating and sharing knowledge, it also presents new challenges for protecting confidential information and other data that companies do … Continue reading Knowledge Protection Challenges of Social Media Encountered by Organizations →

[Research Library], Blogs, Crisis, Digital Media Research Center, , , , ,

Schultza, Friederike; Utza, Sonja; & Göritzb, Anja. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Summary The value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in … Continue reading Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media →

[Research Library], Blogs, Digital Media Research Center, , ,

Messner, Marcus, & Garrison, Bruce (2011). Study shows some blogs affect traditional news media agenda. Newspaper Research Journal, 32(3), 112-126. Summary This study explored the source interaction between elite traditional news media and political filter blogs during a two-month period and found that while traditional news media frequently cite blogs in their coverage, the source … Continue reading Study shows some blogs affect traditional news media agenda →

[Research Library], Benchmarking, Digital Media Research Center, Social Networking, , , ,

Khang, Hyoungkoo, Ki, Eyunjung, & Ye, Lan (2012) Social media research in advertising, communication, marketing and public relations, 1997-2010. Journalism and MassCommunication Quarterly, 89(2), 279-298. Summary Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past 14 years across the … Continue reading Social media research in advertising, communication, marketing and public relations →

[Research Library], Blogs, Digital Media Research Center, Health Communications, Social Networking, , , ,

Chaudhry, Aafia. (2011). Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience. Journal of Medical Marketing, 11(1), 38-48. Summary Pharmaceutical and biotechnology companies are beginning to establish a significant corporate social media presence, but the extent to which tools such as Twitter are being utilized to discuss and disseminate newly available scientific data … Continue reading Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience →

[News],

GAINESVILLE, FL  – The 2013 Jack Felton Golden Ruler Award is now open for entry.  The award recognizes superb examples of public relations research, measurement and evaluation.   Sponsored by the Institute for Public Relations Measurement Commission, the Jack Felton Golden Ruler Award seeks to recognize research excellence in the field of public relations practice … Continue reading Apply for Jack Felton Golden Ruler Award for Excellent PR Research & Measurement →

[Research Library], Digital Media Research Center

The Institute of Public Relations awarded this paper a “Top 3 Competition Paper of Practical Significance” at the 16th International PR Research Conference (2013). More and more organizations are attempting to use social media as a public relations tool to establish and maintain good customer relations. This study explores customers’ motives for using social media, … Continue reading Customer Relations in Social Media →

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