Veil, Shari R.; Reno, Jenna; Freihaut, Rebecca; & Oldham, Jordan (2015). Online activists vs. Kraft Foods: A case of social media hijacking. Public Relations Review, 41(1), 103-108. doi:10.1016/j.pubrev.2014.11.017 Summary In April 2013, Vani Hari, activist and author of the blog Food Babe, petitioned Kraft to remove from their products the petroleum-based dyes that have been … Continue reading Online Activists vs. Kraft Foods: A Case of Social Media Hijacking