Yang, Kenneth C. C.; & Kang, Yowei (2015). Exploring Big Data and privacy in strategic communication campaigns: A cross-cultural study of mobile social media users’ daily experiences. International Journal of Strategic Communication, 9(2), 87-101. Summary The combination of social networking and mobile technologies presents a fascinating phenomenon because the pervasive nature of mobile technologies significantly … Continue reading Exploring Big Data and Privacy in Strategic Communication Campaigns: A Cross-Cultural Study of Mobile Social Media Users’ Daily Experiences