This abstract is summarized by IPR from the original journal article published in Public Relations Review. Researchers conducted in-depth interviews with African American public relations students to understand how they perceive the public relations industry, education, and how they feel their race may impact their career success. The motivations to pursue public relations and perceptions on the … Continue reading African-American Students’ Perceptions of Public Relations Education and Practice: Implications for Minority Recruitment
- African-American Students’ Perceptions of Public Relations Education and Practice: Implications for Minority Recruitment
All posts by Kenon Brown
Dr. Kenon A. Brown and colleagues explored African-American public relations students’ perceptions of the industry and the role race may play in their career success.
In this study, Dr. Damion Waymer and Dr. Kenon A. Brown explored the reasoning behind the small number of underrepresented racial and ethnic practitioners in the public relations industry.
Study originally published in the Journal for Public Relations Education. The full study is available here. A team led by Dr. Bruce Berger concluded that finding, developing and retaining top talent is a key issue for public relations executives. BPRI—a research-led consultancy, focusing on business-to-business (b2b) research—also found that 90 percent of senior communication managers … Continue reading Exploring Racial and Gender Differences in Collegiate Development to Improve the Recruitment and Retention of Diverse Practitioners →