This abstract is summarized by IPR from the original journal article published in the Public Relations Review Maria E. Len-Rios explored how demographic variables, acculturation, political ideology and media use predict perceptions of the importance of immigration reform, reported political participation, and vote likelihood in the 2016 U.S. presidential election. Key findings: Media use is … Continue reading The Politics of Latino Publics: Immigration Reform, Political Participation, and Intention to Vote
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All posts by María E. Len-Ríos
It was once postulated that there are fewer people of color in the public relations industry because publics would respond less favorably to a racially diverse spokesperson. Dr. Seoyeon Hong and Dr. Maria E. Len-Rios tested this rationale by examining the effect of a public relations spokesperson’s race on perceived credibility and perceptions of a PR crisis’ severity.
Using data from a nationwide survey of newspaper health journalists (n=308), this study examines the influence of intrinsic and external news factors on journalists’ attitudes toward stories provided by public relations agencies. These factors consist of three types: 1.) individual-level factors; 2.) media-routine factors; and 3.) organizational-level factors. Download PDF: How Intrinsic and External News … Continue reading How Intrinsic and External News Factors Affect Health Journalists’ Cognitive and Behavioral Attitude →