This summary is presented by the IPR Behavioral Insights Research Center Key Findings People experience less reactance, a negative feeling that someone is trying to impose a behaviour on them, when persuasive communications employ self-persuasion, instead of direct persuasion. Self-persuasion is a strategy that gets audiences to generate their own arguments for an intended behaviour change. … Continue reading Self-Persuasion in Media Messages: Reducing Alcohol Consumption Among Students with Open-Ended Questions