Matei, S. A., & Bruno, R. J. (2015). Pareto’s 80/20 law and social differentiation: A social entropy perspective. Public Relations Review, 41(2), 178-186. Summary Unequal contributions to social media, whereby a vast amount of content is produced by a limited number of users, need a better, theoretically grounded explanation. The present paper argues that contribution inequality on … Continue reading Pareto’s 80/20 Law and Social Differentiation: A Social Entropy Perspective