Citation Sandlin, Jean Kelso, & Gracyalny, Monica L. (2018). Seeking sincerity, finding forgiveness: YouTube apologies as image repair. Public Relations Review, 44(3), 393-406. Summary As more apology videos are available via online platforms such as YouTube (uploaded by fans, critics, news outlets and the offenders), this study analyzed the verbal apology behaviors, nonverbal emotions, and … Continue reading Seeking Sincerity, Finding Forgiveness: YouTube Apologies as Image Repair