Tina McCorkindale | Institute for Public Relations

June 24, 2013[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC - Engagement, DMRC- Digital/Social Media, RelationshipsFacebook, social media, Strategic, Twitter, YouTubeTina McCorkindale

DiStaso, Marcia W., & McCorkindale, Tina M. (2013). A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube. Public Relations Journal, 7(1), 1-33. Summary By exploring the strategic use of social media for 250 of Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and … Continue reading A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC- Digital/Social Media, Relationshipsauthenticity, Facebook, public relations, social media, TwitterTina McCorkindale

McCorkindale, Tina. (2012). Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically. In S. Duhé (Ed.), New media and public relations (2nd ed. pp. 67-74). New York: Peter Lang Publishing, Inc. Summary With the increasing popularity of social media, organizations need to … Continue reading Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically →

September 25, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Corporate Social Responsibility, DMRC - Engagement, DMRC- Digital/Social Mediaauthenticity, Dialogue, Mashable, online, relationship management, social media, TwitterTina McCorkindale

McCorkindale, Tina. (2012). Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands. Journal of New Communications Research 2011 Anthology, 43- 60. Most public relations research about the microblog Twitter has focused on case studies—few quantitative analyses have been conducted. Of those, most research indicates organizational Twitter accounts failed to … Continue reading Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands →

August 20, 2012[Research Library], Corporate Social Responsibility, Digital Media Research Center, DMRC - Engagement, DMRC- Digital/Social Media, MC - Digital/Social MediaFacebook, Fortune 50, social mediaTina McCorkindale

McCorkindale, Tina. (2010, Summer). Can you see the writing on my wall? A content analysis of the Fortune 50’s Facebook social networking sites. Public Relations Journal, 4(3), 1-13. While public relations research has investigated how organizations are using blogs and websites, few have analyzed social networking sites such as Facebook. A content analysis of 55 … Continue reading Can you see the writing on my wall? A content analysis of the Fortune 50’s Facebook social networking sites →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC- Digital/Social MediaChange, Executives, Measurement Publication, social media, social media policyTina McCorkindale

DiStaso, Marcia W.; McCorkindale, Tina; & Wright, Donald K. (2011). How public relations executives perceive and measure the impact of social media in organizations. Public Relations Review, 37, 325-328. Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social … Continue reading How public relations executives perceive and measure the impact of social media in organizations →

April 13, 2009[Research Library], Digital Media Research CenterTina McCorkindale

A content analysis of the Fortune 100 official corporate Facebook sites will be conducted. Variables to be coded include the top five Facebook sites devoted to the company, tone, number of fans, purpose of the site, mentions of social responsibility, links, wall postings and social media links. Last, a survey will be sent to the … Continue reading Can You See the Writing on My Wall? A Content Analysis of the Fortune 50’s Facebook Social Networking Sites →

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