Wang, Ruoxu & Huang, Yan (2018). Communicating corporate social responsibility on social media: Effects of CSR strategy and source on stakeholders’ perceptions. Corporate Communications: An International Journal. 23(3), 326-341. Summary This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility … Continue reading Communicating Corporate Social Responsibility on Social Media
[Research Library], Corporate Social Responsibility, Digital Media Research Center, DMRC - Corporate Social Responsibility, DMRC - Engagement, DMRC - Influence, DMRC - Trust, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterEngagement, influence, Reputation, Social NetworkingWang, Ruoxu & Huang, Yan