Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.) Social media influencers exert influence on the target consumers’ decisions to support the CSR initiative which they … Continue reading Social Media Influencers Impact Perceptions of CSR Initiatives
This post is provided by the IPR Organizational Communication Research Center. In today’s digital and social world, organizations are under constant scrutiny. The way an organization handled an internal crisis can easily go viral and be known to all, such as the Ctrip child abuse scandal, one of the biggest crises in China in 2017. … Continue reading Dialogic Strategies in a Crisis: Ramifications of Internal Communication on External Audiences
Cheng, Yang, Huang, Yi-Hui Christine & Chan, Ching Man (2017). Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis. Telematics and Informatics, 34(3), 765-773. Summary This study investigates a social mediated crisis triggered by the Guo Meimei incident that negatively affected the Red Cross Society … Continue reading Public Relations, Media Coverage and Public Opinion in Contemporary China
Yang Cheng, Doctoral Student at the University of Missouri-Columbia’s School of Journalism Download Full Paper (PDF): Who is Leading Whom in the General Motors Recall: Understanding Media Impacts on Public Relations Efforts, Public Awareness, and Financial Markets Executive Summary This study investigated the antecedents, process, and consequences of news coverage in the 2014 General Motors … Continue reading Who is Leading Whom in the General Motors Recall: Understanding Media Impacts on Public Relations Efforts, Public Awareness, and Financial Markets
Understanding Media Impact on Public Relations Efforts, Public Awareness, and Financial Markets Download Full Paper: Who is Leading Whom in the General Motors Recall: Understanding Media Impact on Public Relations Efforts, Public Awareness, and Financial Markets EXECUTIVE SUMMARY Who is Leading Whom in the General Motors Recall: Understanding Media Impact on Public Relations Efforts, Public Awareness, and Financial … Continue reading Who is Leading Whom in the General Motors Recall
This summer, I was selected as the 2015 Grunig PRIME Research Fellow and spent six weeks in Ann Arbor, Michigan, as an intern in one of the firm’s eight research centers. PRIME Research is a global research firm working with many of the world’s largest companies and brands on media content analysis. At the beginning … Continue reading 2015 Grunig PRIME Research Fellow: The Complex World of Media Content Measurement