Cheng, Yang, Huang, Yi-Hui Christine & Chan, Ching Man (2017). Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis. Telematics and Informatics, 34(3), 765-773. Summary This study investigates a social mediated crisis triggered by the Guo Meimei incident that negatively affected the Red Cross Society … Continue reading Public Relations, Media Coverage and Public Opinion in Contemporary China
Yang Cheng, Doctoral Student at the University of Missouri-Columbia’s School of Journalism Download Full Paper (PDF): Who is Leading Whom in the General Motors Recall: Understanding Media Impacts on Public Relations Efforts, Public Awareness, and Financial Markets Executive Summary This study investigated the antecedents, process, and consequences of news coverage in the 2014 General Motors … Continue reading Who is Leading Whom in the General Motors Recall: Understanding Media Impacts on Public Relations Efforts, Public Awareness, and Financial Markets
Understanding Media Impact on Public Relations Efforts, Public Awareness, and Financial Markets Download Full Paper: Who is Leading Whom in the General Motors Recall: Understanding Media Impact on Public Relations Efforts, Public Awareness, and Financial Markets EXECUTIVE SUMMARY Who is Leading Whom in the General Motors Recall: Understanding Media Impact on Public Relations Efforts, Public Awareness, and Financial … Continue reading Who is Leading Whom in the General Motors Recall
This summer, I was selected as the 2015 Grunig PRIME Research Fellow and spent six weeks in Ann Arbor, Michigan, as an intern in one of the firm’s eight research centers. PRIME Research is a global research firm working with many of the world’s largest companies and brands on media content analysis. At the beginning … Continue reading 2015 Grunig PRIME Research Fellow: The Complex World of Media Content Measurement
