Ye, L., & Ki, E. J. Impact of Message Convergence on Organizational Reputation: An Examination of Organizational Crisis Communication on Facebook. Corporate Reputation Review, 1-8. DOI: https://doi.org/10.1057/s41299-017-0040-5 Summary This study examined how an organization’s reputation during a crisis is influenced by the convergence in organization-generated posts and follower-generated comments. The study is guided by the … Continue reading Three Ways Message Convergence Impacts Organizational Reputation