This summary is provided by IPR based on the original study published in Social Psychological and Personality Science.
Dr. Christy Zhou Koval and Dr. Ashleigh Shelby Rosette examined the relationship between Black female hair type and job recruitment.
Four experimental studies were conducted. Researchers predicted that Black women with natural hairstyles would receive lower evaluative ratings from recruiters compared to Black women with straight hair, and white women with curly and straight hair. Relationships between hair type and industry were also examined.
Key findings include:
- Black women with natural hairstyles were rated as less professional and competent and received lower interview recommendations than Black women with straightened hair.
- White women with straight hair were rated as more professional, competent, and more likely to receive a job interview than white women with curly hair.
- Overall, Black women with natural hairstyles were evaluated lower than Black women with straightened hair, white women with curly hair, and white women with straight hair.
- The same Black applicant received different evaluations purely based on hairstyles, whereas this was not the case for white applicants.
- In the consulting industry, Black applicants with a natural hairstyle were perceived to be less professional and received lower interview recommendations.
- In the advertising industry, no significant difference in either professionalism or interview recommendation was found based on hair type.
Kim Parker, J. (2020, August 20). Majorities Across Racial, Ethnic Groups Express Support for the Black Lives Matter Movement. Retrieved September 15, 2020, from https://www.pewsocialtrends.org/2020/06/12/amid-protests-majorities-across-racial-and-ethnic-groups-express-support-for-the-black-lives-matter-movement/