- How Anxiety Leads to Suboptimal Decisions Under Risky Choice Situations
Posted on August 2, 2018
Author(s), Title and Publication
Yang, Z., Saini, R., & Freling, T. (2015). How anxiety leads to suboptimal decisions under risky choice situations. Risk Analysis, 35(10), 1789-1800.
Summary
Decisions that involve risk and uncertainty often require evaluating and prioritizing different pieces of information. Such information can be generalRead More... - It’s Simple and I Know It!: Abstract Construals Reduce Causal Uncertainty
Posted on August 2, 2018
Author(s), Title and Publication
Namkoong, J. E., & Henderson, M. D. (2014). It’s simple and I know it!: Abstract construals reduce causal uncertainty. Social Psychological and Personality Science, 5(3), 352-359.
Summary
When negative events occur (e.g., a mass shooting), individuals tend to seek explanations of why such things happen. TRead More... - How Consumers’ Attitudes Impact their Responses to Different Crises
Posted on August 1, 2018
Author(s), Title and Publication
Tao, W. (2017). How consumers’ pre-crisis associations and attitude certainty impact their responses to different crises. Communication Research. Advanced online publication. doi: 10.1177/0093650217733361
Summary
A company may develop positive or negative associations in the minds of consumers in two difRead More... - How the Framing of the News Affects the Publics’ Response During a Crisis
Posted on May 14, 2018
Author(s), Title and Publication
Kim, H. J., & Cameron, G. T. (2011). Emotions matter in crisis: The role of anger and sadness in the publics’ response to crisis news framing and corporate crisis response. Communication Research, 38(6), 826-855.
Summary
Past research suggested that different emotions could promote different levels of infRead More... - Do People Correct Their Beliefs When False Stories Are Initially Presented as True?
Posted on May 14, 2018
Author(s), Title and Publication
Green, M. C., & Donahue, J. K. (2011). Persistence of belief change in the face of deception: The effect of factual stories revealed to be false. Media Psychology, 14(3), 312-331.
Summary
Becoming immersed in a story can have powerful emotional and persuasive effects in changing readers’ story-relevant beRead More... - How Warning Older Adults About A False Consumer Claim May Increase the Perceived Truth of That Claim
Posted on May 14, 2018
Author(s), Title and Publication
Skurnik, I., Yoon, C., Park, D., & Schwarz, N. (2005). How Warnings about False Claims Become Recommendations. Journal of Consumer Research, 31(4), 713-724.
Summary
A large body of prior research from psychology and consumer behaviors suggested that exposing people to claims increased the perceived truth ofRead More... - IPR Behavioral Insights Research Center Reveals How to Enable Effective Communication
Posted on October 26, 2016
In March 2016, IPR launched its Behavioral Insights Research Center (BIRC) to conduct research on the factors that influence attitude and behavioral change to enable effective communication. The BIRC helps professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research has focuseRead More... - The Future of PR is Bright with Behavioral Insights Research
Posted on October 25, 2016
Behavioral science insights refer to a body of research aimed at better understanding how people make decisions and act on them. Launched by the Institute for Public Relations in March 2016, The Behavioral Insights Research Center (BIRC) offers the opportunity for public relations researchers and professionals to explore our societal role in tRead More... - Behavioral Insights Go Mainstream
Posted on June 15, 2016
The Institute’s Behavioral Insights Research Center (BIRC) announced earlier in the year is a timely addition to the Institute’s research activities and to the resources available to public relations practice.
This became clearer during the 2016 Behavioral Exchange conference held last week at Harvard Business School. The conference, thiRead More... - How Narratives Can Reduce Resistance and Change Attitudes: Insights From Behavioral Science Can Enhance Public Relations Research and Practice
Posted on November 3, 2015
Abstract: This article outlines the importance of new and emerging behavioral insights research for the public relations profession. How attitudes and beliefs are cultivated, processed and then potentially changed through communicative activities are outlined and connections draw to the practice. Research from the fields of cognitive and behavioralRead More...
Posted on August 2, 2018Author(s), Title and Publication Yang, Z., Saini, R., & Freling, T. (2015). How anxiety leads to suboptimal decisions under risky choice situations. Risk Analysis, 35(10), 1789-1800. Summary Decisions that involve risk and uncertainty often require evaluating and prioritizing different pieces of information. Such information can be generalRead More...
Posted on August 2, 2018Author(s), Title and Publication Namkoong, J. E., & Henderson, M. D. (2014). It’s simple and I know it!: Abstract construals reduce causal uncertainty. Social Psychological and Personality Science, 5(3), 352-359. Summary When negative events occur (e.g., a mass shooting), individuals tend to seek explanations of why such things happen. TRead More...
Posted on August 1, 2018Author(s), Title and Publication Tao, W. (2017). How consumers’ pre-crisis associations and attitude certainty impact their responses to different crises. Communication Research. Advanced online publication. doi: 10.1177/0093650217733361 Summary A company may develop positive or negative associations in the minds of consumers in two difRead More...
Posted on May 14, 2018Author(s), Title and Publication Kim, H. J., & Cameron, G. T. (2011). Emotions matter in crisis: The role of anger and sadness in the publics’ response to crisis news framing and corporate crisis response. Communication Research, 38(6), 826-855. Summary Past research suggested that different emotions could promote different levels of infRead More...
Posted on May 14, 2018Author(s), Title and Publication Green, M. C., & Donahue, J. K. (2011). Persistence of belief change in the face of deception: The effect of factual stories revealed to be false. Media Psychology, 14(3), 312-331. Summary Becoming immersed in a story can have powerful emotional and persuasive effects in changing readers’ story-relevant beRead More...
Posted on May 14, 2018Author(s), Title and Publication Skurnik, I., Yoon, C., Park, D., & Schwarz, N. (2005). How Warnings about False Claims Become Recommendations. Journal of Consumer Research, 31(4), 713-724. Summary A large body of prior research from psychology and consumer behaviors suggested that exposing people to claims increased the perceived truth ofRead More...
Posted on October 26, 2016In March 2016, IPR launched its Behavioral Insights Research Center (BIRC) to conduct research on the factors that influence attitude and behavioral change to enable effective communication. The BIRC helps professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research has focuseRead More...
Posted on October 25, 2016Behavioral science insights refer to a body of research aimed at better understanding how people make decisions and act on them. Launched by the Institute for Public Relations in March 2016, The Behavioral Insights Research Center (BIRC) offers the opportunity for public relations researchers and professionals to explore our societal role in tRead More...
Posted on June 15, 2016The Institute’s Behavioral Insights Research Center (BIRC) announced earlier in the year is a timely addition to the Institute’s research activities and to the resources available to public relations practice. This became clearer during the 2016 Behavioral Exchange conference held last week at Harvard Business School. The conference, thiRead More...
Posted on November 3, 2015Abstract: This article outlines the importance of new and emerging behavioral insights research for the public relations profession. How attitudes and beliefs are cultivated, processed and then potentially changed through communicative activities are outlined and connections draw to the practice. Research from the fields of cognitive and behavioralRead More...