- How Creating and Then Reducing Cognitive Dissonance Can Effect Behavior Change
Posted on March 20, 2020
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Greer K. Gosnell, Ph.D.
Key Findings
Communication-inducing cognitive dissonance can lead to more pro-social behaviour change than other strategies like presenting information on the cost or beRead More... - How Graphical Design Can Create Bias
Posted on March 1, 2020
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Yasmina Okan, Ph.D., Rocio Garcia-Retamero, Ph.D., Edward T. Cokely, Ph.D., and Antonio Maldonado, Ph.D.
Key Findings
For bar graphs presenting means, values inside the bar are often incorrectlRead More... - Should Governments Invest More in Nudges?
Posted on February 23, 2020
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Schlomo Benartzi, John Beshears, Katherine Milkman, Cass Sunstein, Richard Thaler, Maya Shankar, and Steven Galing.
Key Findings
Nudges are strategies that guide decision-making toward a particRead More... - How Behavioural Science Can Help Employees Make Better Food Choices
Posted on February 12, 2020
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Elizabeth Velema, Ellis Vyth, Trynke Hoekstra, & Ingrid Steenhuis.
Key Findings
Nudges and interventions can be effective for encouraging certain behaviours in the workplace.
Healthier foRead More... - Nudge Management: How Behavioural Science Can Increase Productivity
Posted on January 13, 2020
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Phillip Ebert and Wolfgang Freibichler.
Key Findings
A traditional approach to productivity, like streamlined processes through strict rules, may not be the best approach for managing workers in Read More... - How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts
Posted on December 10, 2019
This post is provided by the IPR Behavioral Insights Research Center.
Summary
With the digital revolution, the public is empowered to scrutinize and react to CSR strategies of multinational corporations prompting the emergence of new practices like mobile-enhanced corporate disaster relief (i.e., mCSR). This study explicates public reactions to Read More... - Fear-Mongering or Fact-Driven? How Emotion Plays a Role in Attitudes Toward Health Epidemics
Posted on December 3, 2019
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Celine Klemm, Tilo Hartmann, & Enny Das.
Key Findings
People find disease outbreaks to be more severe when they learn about it in news that uses emotional writing and images. However, emotionRead More... - How Do Social Media Comments and Likes Impact an Organization’s Reputation During a Crisis?
Posted on November 15, 2019
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Seoyeon Hong, Ph.D., Webster University, and Glen Cameron, University of Missouri-Columbia.
Key findings
Perceptions of an organization's reputation and responsibility in times of crisis can be influenced by online comments responding to PR statements.
Read More... - A Picture is Worth a Thousand Words: Using Behavioural Insights In Visual Communication
Posted on November 12, 2019
This paper is a part of the IPR Behavioral Insights Research Center.
From the time of prehistoric cave paintings, people have been using images to share ideas and information with each other. Communicators have long recognized the importance of visuals, which is deeply rooted in our reliance on our sight and vision to process and make sense of tRead More... - What Effect Does the Number of Counterarguments Have on Reducing Misperceptions?
Posted on November 4, 2019
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Ullrich K. H. Ecker, Ph.D., University of Western Australia; Stephan Lewandowsky, University of Bristol;
Key Findings
Providing more evidence against an ambiguous claim can be more effective at reducing misperceptions, but only if the evidence is relevantRead More...
Posted on March 20, 2020This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Greer K. Gosnell, Ph.D. Key Findings Communication-inducing cognitive dissonance can lead to more pro-social behaviour change than other strategies like presenting information on the cost or beRead More...
Posted on March 1, 2020This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Yasmina Okan, Ph.D., Rocio Garcia-Retamero, Ph.D., Edward T. Cokely, Ph.D., and Antonio Maldonado, Ph.D. Key Findings For bar graphs presenting means, values inside the bar are often incorrectlRead More...
Posted on February 23, 2020This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Schlomo Benartzi, John Beshears, Katherine Milkman, Cass Sunstein, Richard Thaler, Maya Shankar, and Steven Galing. Key Findings Nudges are strategies that guide decision-making toward a particRead More...
Posted on February 12, 2020This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Elizabeth Velema, Ellis Vyth, Trynke Hoekstra, & Ingrid Steenhuis. Key Findings Nudges and interventions can be effective for encouraging certain behaviours in the workplace. Healthier foRead More...
Posted on January 13, 2020This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Phillip Ebert and Wolfgang Freibichler. Key Findings A traditional approach to productivity, like streamlined processes through strict rules, may not be the best approach for managing workers in Read More...
Posted on December 10, 2019This post is provided by the IPR Behavioral Insights Research Center. Summary With the digital revolution, the public is empowered to scrutinize and react to CSR strategies of multinational corporations prompting the emergence of new practices like mobile-enhanced corporate disaster relief (i.e., mCSR). This study explicates public reactions to Read More...
Posted on December 3, 2019This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Celine Klemm, Tilo Hartmann, & Enny Das. Key Findings People find disease outbreaks to be more severe when they learn about it in news that uses emotional writing and images. However, emotionRead More...
Posted on November 15, 2019This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Seoyeon Hong, Ph.D., Webster University, and Glen Cameron, University of Missouri-Columbia. Key findings Perceptions of an organization's reputation and responsibility in times of crisis can be influenced by online comments responding to PR statements. Read More...
Posted on November 12, 2019This paper is a part of the IPR Behavioral Insights Research Center. From the time of prehistoric cave paintings, people have been using images to share ideas and information with each other. Communicators have long recognized the importance of visuals, which is deeply rooted in our reliance on our sight and vision to process and make sense of tRead More...
Posted on November 4, 2019This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Ullrich K. H. Ecker, Ph.D., University of Western Australia; Stephan Lewandowsky, University of Bristol; Key Findings Providing more evidence against an ambiguous claim can be more effective at reducing misperceptions, but only if the evidence is relevantRead More...