- How Heuristics Can Sway Your Audience Effectively
Posted on January 21, 2021
This blog is provided by the IPR Behavioral Insights Research Center
As communicators, often we focus so intently on what we want our publics to know that we forget consumers hope to make good decisions using as little time and thought as possible. Effectively, the wonderfully detailed messages we craft with what we consider to be importanRead More...
- Research and Commentary on Truth Decay: RAND Corporation
Posted on December 17, 2020
Rand is helping fight the spread of disinformation through its Countering Truth Decay initiative. For this initiative, researchers have developed a database of online tools to help information consumers, researchers, and journalists navigate an increasingly difficult information environment. Rand summarized its goals in three parts:
To ideRead More...
- A Communicator’s Guide to COVID-19 Vaccination
Posted on December 11, 2020Download Full Guide (PDF): A Communicator's Guide to COVID-19 Vaccination Download Press Release: IPR Launches Communicators Guide Examining COVID-19 Vaccine HesitancyDownload Social Graphics: A Communicator's Guide to COVID-19 Vaccination - Social MediaVisit Here: IPR COVID-19 Vaccine Communication Resource CenterDownload Infographic: Guide to CRead More...
- Citizens’ Political Public Relations: Building Relations Among Conflicting Groups
Posted on October 28, 2020
This summary is provided by the IPR Street Team based on the original study, “Citizens’ political public relations: Unpacking choices, and emergent and deliberate strategies in building trust and relations among groups in conflict” by Arunima Krishna, Stacey L. Connaughton, and Jasmine R. Linabary in Public Relations Review
The conceRead More...
- New Poll Reveals Public Concerns about Election Integrity and Government Response to COVID-19
Posted on September 28, 2020
With just a few weeks to go before Election Day, most Americans have doubts about the fairness of the voting process, reported a new Public Affairs Council poll. In fact, only 29% of Americans have faith that the 2020 elections will be conducted in an honest and open way. Concern about election integrity and/or voting access is widespread across Read More...
- 10 Ways to Identify Disinformation – A Guide and Checklist
Posted on September 23, 2020
Download the Full Guide: 10 Ways to Identify DisinformationDownload the Webinar Playback: Disinformation in Society WebinarVisit Main Page: 2020 IPR Disinformation in Society Report
THIS IS AN IPR BEHAVIORAL INSIGHTS RESEARCH CENTER SIGNATURE STUDY. THANK YOU TO OUR SPONSORS:
Introduction:In August 2020, the Institute for Public RelationsRead More...
- How We Did It: Enabling Purpose-Driven Culture During the COVID-19 Pandemic
Posted on September 16, 2020
In partnership with Ragan's PR Daily, "How We Did It" is a series featuring IPR Trustees discussing a success in their public relations career.
As a global pharmaceutical company headquartered in Tokyo, Japan, we saw first-hand the gradual shut down of business as the COVID-19 pandemic began to evolve from China, to Japan, then Italy, and the UniRead More...
- Communication Research in Action: Walking the Talk
Posted on September 11, 2020
Note: A version of this content appeared in the July 1, 2020 edition of PRNEWS. For subscription information, please visit: www.prnewsonline.com/about/info. Research conducted by Kyle Heatherly.
In August 2019, Business Roundtable announced the release of a new Statement on the Purpose of a Corporation. In it, 181 CEOs of many of America’s larRead More...
- Lessons Earned: How a Three-Day Off-Site ‘Changed My Life’
Posted on September 8, 2020
In partnership with PR News, "Lessons Earned" is a series featuring IPR Trustees sharing a difficult lesson.
For 12 years, I was in the "if you want it done right, do it yourself" camp. Any thought of delegation was a sign of weakness. I wasn’t anti-team or anti-collaboration, I was independent. Maybe it's because I am an only child, and lackeRead More...
- Evaluating Risk Communication After the Fukushima Disaster Based on Nudge Theory
Posted on August 19, 2020This summary is presented by the IPR Behavioral Insights Research Center
Communications can be biased by the cognitive principles behind nudges, even if nudges aren't intentionally used.
Risk communicators should keep in mind that a message's presentation, such as how risk information is framed, can have a strong influence Read More...