- “I Know It When I See It”: Utilizing Content Design in Communication
Posted on October 5, 2021
In 1964, the United States Supreme Court heard the case Jacobellis v. Ohio (378 U.S. 184, 1964) to determine whether a film should be deemed “obscene.” In a concurring opinion, Justice Potter Stewart attempted to explain his threshold for determining whether something is “obscene.” Potter wrote, “[I] shall not today attempt further to deRead More...
- Policy aside: A Framing Study on Policy Change and Its Influence on the Perception of an Organization’s Culture
Posted on October 5, 2021
This summary is provided by the IPR Street Team based on the original journal article in Public Relations Review.
SummaryIn the age of fast-paced news deliverance and the adoption of multimedium public relations strategies, the development and maintenance of a positive brand image is becoming increasingly nuanced. A joint study conducted by memberRead More...
- Healthcare, Social Media, and Ever-Changing Consumer Expectations
Posted on July 21, 2021
Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences?
For healthcare professionals, this means that social media is no longer the domain of the doctor, physician’s assistant, or nurse — it’s now an extension of our healthcare system inRead More...
- How Heuristics Can Sway Your Audience Effectively
Posted on January 21, 2021
This blog is provided by the IPR Behavioral Insights Research Center
As communicators, often we focus so intently on what we want our publics to know that we forget consumers hope to make good decisions using as little time and thought as possible. Effectively, the wonderfully detailed messages we craft with what we consider to be importanRead More...
- Research and Commentary on Truth Decay: RAND Corporation
Posted on December 17, 2020
Rand is helping fight the spread of disinformation through its Countering Truth Decay initiative. For this initiative, researchers have developed a database of online tools to help information consumers, researchers, and journalists navigate an increasingly difficult information environment. Rand summarized its goals in three parts:
To ideRead More...
- A Communicator’s Guide to COVID-19 Vaccination
Posted on December 11, 2020Download Full Guide (PDF): A Communicator's Guide to COVID-19 Vaccination Download Press Release: IPR Launches Communicators Guide Examining COVID-19 Vaccine HesitancyDownload Social Graphics: A Communicator's Guide to COVID-19 Vaccination - Social MediaVisit Here: IPR COVID-19 Vaccine Communication Resource CenterDownload Infographic: Guide to CRead More...
- Citizens’ Political Public Relations: Building Relations Among Conflicting Groups
Posted on October 28, 2020
This summary is provided by the IPR Street Team based on the original study, “Citizens’ political public relations: Unpacking choices, and emergent and deliberate strategies in building trust and relations among groups in conflict” by Arunima Krishna, Stacey L. Connaughton, and Jasmine R. Linabary in Public Relations Review
The conceRead More...
- New Poll Reveals Public Concerns about Election Integrity and Government Response to COVID-19
Posted on September 28, 2020
With just a few weeks to go before Election Day, most Americans have doubts about the fairness of the voting process, reported a new Public Affairs Council poll. In fact, only 29% of Americans have faith that the 2020 elections will be conducted in an honest and open way. Concern about election integrity and/or voting access is widespread acrosRead More...
- 10 Ways to Identify Disinformation – A Guide and Checklist
Posted on September 23, 2020
Download the Full Guide: 10 Ways to Identify DisinformationDownload the Webinar Playback: Disinformation in Society WebinarVisit Main Page: 2020 IPR Disinformation in Society Report
THIS IS AN IPR BEHAVIORAL INSIGHTS RESEARCH CENTER SIGNATURE STUDY. THANK YOU TO OUR SPONSORS:
Introduction:In August 2020, the Institute for Public RelationsRead More...
- How We Did It: Enabling Purpose-Driven Culture During the COVID-19 Pandemic
Posted on September 16, 2020
In partnership with Ragan's PR Daily, "How We Did It" is a series featuring IPR Trustees discussing a success in their public relations career.
As a global pharmaceutical company headquartered in Tokyo, Japan, we saw first-hand the gradual shut down of business as the COVID-19 pandemic began to evolve from China, to Japan, then Italy, and the UniRead More...