- Ten Lessons Learned from Standards that Failed the Test
Posted on April 30, 2018This paper is a part of the IPR Measurement Commission.
Download Full Paper (PDF): Ten Lessons Learned from Standards that Failed the Test
The Why and How of Social Media Measurement Standards:
The road from measurement mayhem to standards can be a rocky one, as we learned when we set out to bring some order to the chaos that was social medi... more
- Four Steps to Build Measurable Performance Solutions Using Internal Communications
Posted on April 22, 2018This article appears courtesy of PR News and the IPR Measurement Commission. Originally featured here.
Consider this premise: Every business problem can be traced to a communication breakdown.
Communication breakdowns might include lack of information, wrong information, mixed messages, no response, slow-moving information, etc. I’ve te... more
- How Does Non-Paid Media Impact the Effectiveness of Paid Ads? An Exploration with AT&T and Hotels.com
Posted on March 27, 2018This paper is presented by the IPR Measurement Commission.
Download Paper (PDF): How Does Non-Paid Media Impact the Effectiveness of Paid Ads?
View Blog Post Summary: How Does Non-Paid Media Impact the Effectiveness of Paid Ads?
A wealth of studies has demonstrated how PR and advertising impact one another. This study compares Net Po... more
- Know Your Impact: Amplifying PR Measurement & Research to Drive Business Results
Posted on February 5, 2018
This video appears courtesy of PRIME Research and CommPRO.biz.
Cindy Villafranca of Southwest Airlines joined PRIME Chat on January 31 to share her expertise contributing into Southwest’s big data analyses for improving communications and business performance. Recently named as one of the “Top Women in PR” by PR News, Cindy’s experienc... more
- Reining in Tech: Responsibility, Regulation and Education
Posted on January 23, 2018
In this month's podcast, the SmallDataForum reviews its predictions and looks at the year ahead. Will Europe ‘take back control’, or will commercial pressures curb big tech’s enthusiasm? Will 2018 be the breakthrough year for chatbots and DPAs (digital personal assistants), both in business and personal use? How will continuous tech... more
- How to Maximize the Value of Forward-Looking PR Measurement
Posted on January 4, 2018
In October, 2017, John Gilfeather, president of John Gilfeather & Associates, weighed in on the pages of PR News about the difficulties PR agencies and in-house departments face in attempting to measure the effectiveness of their efforts (“Mobster”).
In his essay, Gilfeather states most PR pros cannot honestly cite analytics/big data... more
- Are Organizational Goals Really Top of Mind for Communication Professionals? Insights from the Global Communication Monitor
Posted on December 15, 2017
Why should communicators spend time and money on measurement? At least two reasons are frequently mentioned in theory and practice alike: doing things right and doing the right thing.
First of all, effective management has to rely on up-to-date data. How do audiences use different media? Which social media influencers are relevant for our fi... more
- 1984 Meets Pavlov’s Dogs: Navigating a Moral Maze of Private and Public Interests
Posted on November 14, 2017
“Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai).
Trust is also what links the various topics in episode 13 of our podcast.
From Chinese citizen scores to alleged irregularities in the UK referendum and the US presid... more
- PR Measurement According to the Godfather: An Offer You Can’t Refuse
Posted on October 23, 2017This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News.
We all know the imperative of measurement. There is the old management adage that “you can’t manage what you don’t measure.” And then there is the loftier Peter Drucker quote: “If you can’t measure it, you can’t improve it.”
- PR Needs to Transform Its Mindset on Data to Focus on Growth and Analysis
Posted on October 16, 2017This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News.
Please assess the state of PR measurement.
PR is still playing analytics catch up with other communications disciplines. While there are leaders making significant strides in this area, public relations as a whole has been slower to innovate, ... more