- Measurement Roundtable: Adapting Metrics in a Changing Media Landscape
Posted on March 26, 2024
This roundtable discussion is provided by the IPR Measurement Commission
Members of the IPR Measurement Commission gathered virtually to discuss how to adapt measurement practices in a changing media landscape. IPR Measurement Commissioner Laju Obasaju (Comcast) moderated the discussion.
Experts discussed how changes in the media landscape... more - Five Ways PR Pros Can Use Media Measurement to Unlock Success
Posted on November 27, 2023
This blog is provided by the IPR Measurement Commission.
People who know me well can confirm that I’m always talking about media measurement.
When I’m on this topic, I often return to these five essential keys to media measurement that anyone and any organization can implement even if you don’t have much budget or are just starting your mea... more - Measurement Roundtable: Measuring AI & Tech
Posted on November 14, 2023
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This roundtable discussion is provided by the IPR Measurement Commission
Members of the IP... more - How to Measure the Value of Public Affairs
Posted on September 5, 2023
This summary is provided by the IPR Measurement Commission
The Foundation for Public Affairs researched how leaders can better measure and evaluate their performance and explored the value of investing in public affairs.
A series of surveys, three case studies, and research data from leading corporate and association public affairs departments we... more - Applying Conceptual Analysis and Inductive Research in Social Science
Posted on August 10, 2023
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This summary is provided by the IPR Measurement Commission
Summary
The IPR Measurement... more - Measurement Digest: Measuring Internal Communication
Posted on July 24, 2023
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This research is provided by the IPR Measurement Commission
The COVID-19 pandemic spurre... more - Measurement Roundtable: How to Handle Disinformation
Posted on June 20, 2023
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This roundtable discussion is provided by the IPR Measurement Commission
Members of the... more - Identifying and Prioritizing Stakeholders for Public Relations: A Guide for Students and Practitioners
Posted on May 1, 2023
... more - Measurement Roundtable: Measuring Earned Media
Posted on January 3, 2023
This roundtable discussion is provided by the IPR Measurement Commission.
Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.
Participants discussed how PR professionals can measure earned media ... more - The State of PR Measurement 2022
Posted on December 5, 2022
This summary is provided by the IPR Measurement Commission.
Muck Rack explored how PR professionals measured success in 2022.
A survey of 805 PR professionals was conducted Oct. 11–22, 2022.
Key findings include:
1.) Respondents said connecting PR metrics to business outcomes (67%) and proving the value of metrics (59%) were the most challe... more