- From Complex to Concise: Using Data, Research and Measurement to Simplify Healthcare Communications
Posted on February 7, 2019
Download Presentation: From Complex To Concise: Using Data, Research and Measurement to Simplify Healthcare Communications
It’s no secret: healthcare is complicated. From medical terminology and mile-long acronyms, to policy and business jargon, it’s challenging to boil down heavy subject matter into messages that are pal... more
- Quick Tips for Measuring Globally, or, What to Do When a Popular K-Pop Band Has the Same Name as Your Product
Posted on February 5, 2019It’s a big wide world out there, and sometimes things get confusing when you cross borders. The following quick tips on international communications measurement can’t take the place of actual international measurement experience, but they will get you off to a good start. Bon chance!
Never offer an X solution for a Y problem. Fill in the X... more
- How to Get Started With International Communications Measurement: 3 Baby Steps
Posted on February 5, 2019Here are three quick tips on how to easily expand your PR measurement program outside of your home country. Getting started with international communications measurement can be a daunting task—it is certainly going to increase your costs, and barriers are not insignificant. But it is very doable if you take it in baby steps:
Step #1: Speak the l... more
- 5 Quick Beginner’s Tips to Improve Risk Communication Measurement
Posted on February 5, 2019ust getting starting in evaluating risk communication? Here are five basic but vital tips:
1. Measure before and after.
The key to being able to attribute change in attitude or behavior is knowing levels of awareness, understanding, and behavioral intent before you start your campaign. You need a benchmark against which to compare the same measur... more
- Make Data Your Bitch: 4 Quick Tips
Posted on February 5, 2019Get over your fear of data. Instead, master it, dominate it, and bend it to your will. Tame your data and it can be your ticket to stardom.
Tip #1: Focus on the story.
You’re probably the creative type and hate numbers, so forget the data itself and focus instead on the story that needs to be told with those numbers. Be creative in how you pr... more
- A Special Gift for Measurement Beginners: The 12 Checklists of Christmas
Posted on February 5, 2019If you’re trying to get started in measurement, you need these 12 checklists. Sorry, no partridges or pear trees, but we can promise more efficiency, bigger budgets, and maybe a raise if you use all of them.
Getting started in communications measurement and evaluation can be slow and frustrating. It helps to have a handy guide to advise you ... more
- 4 Quick Tips for Measuring Events and Experiential Marketing
Posted on February 5, 2019Events and experiential marketing often mean big budgets devoted to unfamiliar territory. Which are two very good reasons to have solid measurement in place. Here are four quick tips to help you do just that:
1. Put measurement in your budget up front.
I can’t tell you how many events and campaigns I’ve had to try to measure after the fact an... more
- 4 Quick Tips to Get Started Measuring Internal, Organizational, and Employee Communications
Posted on February 5, 2019Just getting started in measuring your internal communications? Here are four quick and easy tips that will save you time and aggravation.
Change takes time. Research does too. So if you want to measure change in morale, shifts in perceptions, or even understanding of strategy, it will take at least a quarter if not six months for (a) ... more
- Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling
Posted on September 3, 2018This paper is presented by the IPR Commission on Measurement & Evaluation.
Download Paper (PDF): Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling
Download Infographic: Corporate Volunteering Evaluation Infographic
Corporate volunteering is “an important vehicle for delivering care and c... more
- Ten Lessons Learned from Standards that Failed the Test
Posted on April 30, 2018This paper is a part of the IPR Measurement Commission.
Download Full Paper (PDF): Ten Lessons Learned from Standards that Failed the Test
The Why and How of Social Media Measurement Standards:
The road from measurement mayhem to standards can be a rocky one, as we learned when we set out to bring some order to the chaos that was social medi... more