• Measurement Roundtable: Aligning Digital and Offline Data This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, members of the IPR Measurement Commission participated in an online discussion about aligning digital and offline data. Led by IPR Measurement Commission Member Katie Paine, the IPR Measurement Commissioners discussed how to integrate offline data into prac... more
  • Measurement Roundtable: Measuring Internal Communication Recently, members of the IPR Measurement Commission participated in an online discussion about internal communication measurement. Led by IPR Measurement Commission Member Sean Williams, the IPR Measurement Commissioners discussed how to measure internal communication impacts and behaviors.  Here is what they had to say: Sean Williams (Bowling ... more
  • The Road to Success for CCOs in a New COVID-19 Normal This blog is provided by the IPR Measurement Commission. Considering the impact of COVID-19 on communication, now is a good time to revisit some of the research regarding the characteristics, objectives, and practices of 20 leading international chief communications officers (CCOs) in the context of the new COVID-19 “normal.” This IPR study ex... more
  • IPR Measurement Roundtable: Are PR Pros Measuring the Right Things? This post summarizes a roundtable discussion by the IPR Measurement Commission. Katie Paine (Paine Publishing): All the things that we have traditionally measured don't seem as valuable today. What are we as organizations valuing, and what should we be measuring? And especially for folks that are in bigger organizations than mine, do you sense th... more
  • How Measuring Reputation Management is Changing This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, a dozen members of the IPR Measurement Commission participated in an online discussion about reputation measurement. In this conversation, each member offered their perspective on whether reputation measurement has changes as well as the opportunities and cha... more
  • “Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or are familiar with his many practical co... more
  • The Communicator’s Guide to Research, Analysis, and Evaluation Download Full Guide (PDF): The Communicator's Guide to Research, Analysis, and Evaluation Russian Translation of this Guide (Full PDF): The Communicator's Guide to Research, Analysis, and Evaluation (Russian) Kazakh Translation of this Guide (Full PDF): The Communicator's Guide to Research, Analysis, and Evaluation (Kazakh) This Guide is pr... more
  • The Effects of Social Ties on Campaign Engagement This summary is provided by the IPR Digital Media Research Center Summary This study examined the influence of social ties on individuals’ civic engagement on Facebook. An experiment was used to explore the impact of strong social ties (e.g., parents, extended family, and/or close friends) and weak social ties on individuals’ intentions... more
  • Tracing the ‘March to Standards’ in PR Measurement and Evaluation This blog is provided by the IPR Measurement Commission based on the original article in Public Relations Review. Measurement and evaluation (M&E) have long been said to be the “Holy Grail” in public relations. And the development of professional standards for M&E may be one of the most promising ways to advance public relations pra... more
  • Going Back to the (Psychological) Roots of Measurement and Evaluation This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November. For all the obvious reasons, 2020 feels like ten years rolled into one, so 2010 can seem like a really long time ago. That was when, at the 2nd European Summit on Measurement in Barcelona, AMEC introduced the Barcelona Principles to addres... more
 
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