• Employees and social media: Promoting brand-consistent behaviors Social media can serve as a powerful tool for promoting a consistent brand identity. Brands emerge from both user-generated and firm-generated content. Firm-generated content includes marketing and communication content developed and controlled by management, but also includes messages conveyed by employees. In fact, employees have several oppor... more
  • The 996 Work Schedule Debate: Organizational Climate, Employee Engagement, and Employee Well-Being This blog post is provided by the IPR Organizational Communication Research Center.  A developers’ inside joke project “996.icu”, referring to their excessive work schedule from 9 a.m. to 9 p.m., six days a week, potentially sending IT workers to intensive care units, sparked a nationwide heated discussion in China on organizational climate... more
  • Culture: Master the Human Element of Employee Experience This post is provided by the IPR Organizational Communication Research Center.  The current emphasis among business leaders on shifting corporate culture isn’t merely about culture for its own sake. Rather, these leaders recognize that culture defines the employee experience (EX) on the job. Culture helps employees connect with the organizati... more
  • A critical view: Who actually benefits from employee engagement? As someone who studies employee engagement, I occasionally get asked by reviewers, “Who actually benefits from employee engagement?” Even while defending my dissertation a few years ago, which investigated employee engagement, a committee member said, “This is no reflection of the work you did, but in reading through this, I couldn’t help... more
  • It’s the Best Time for Internal Communicators! With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business le... more
  • Five Insights that Each CEO Must Know about Employee Engagement Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying. For this reason, the Centre for Employee Relations & Communication (CERC) at IULM Univers... more
  • Linking Internal Communication to Business Results This post is provided by the IPR Organizational Research Communication Center.  Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to the internal communication practice. IC Kollectif’s recent report, The Next Level:... more
  • Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move? This post is presented by the IPR Organizational Communication Research Center.  In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed fo... more
  • Five Recommendations to Communicate Effectively with Millennials This blog is presented by the IPR Organizational Communication Research Center.  In this blog, the author shares a few communication approaches that can help engage millennials better. The ongoing debate on engaging millennials now probably has an outcome. The verdict – millennials are just like every other generation1. When we are young... more
  • Supervisor Humor Styles and Employee Advocacy: A Serial Mediation Model This post is provided by the IPR Organizational Communication Research Center.  Summary The ability to humorously interact with others at work is often considered an essential skill for organizational leaders. In general terms, humor refers to an individual’s tendency to amuse others through the use or display of behaviors, attitude... more
 
css.php