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[Research Library], Gold Standard, IPR Measurement Commission Signature Studies, IPR Signature Studies, Latest Research Measurement Commission, Measurement and Evaluation, Storytelling

This paper is presented by the IPR Commission on Measurement & Evaluation. Download Paper (PDF): Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling Download Infographic: Corporate Volunteering Evaluation Infographic Executive Summary Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and … Continue reading Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling →

[Blog], Latest Research Measurement Commission

This blog is presented by the IPR Measurement Commission. BledCom, the international public relations research symposium held every year in the beautiful village of Bled in Slovenia, celebrated its silver anniversary this year. From July 5th to 7th, almost 200 academics and practitioners got together to hear about the latest research and discuss the role … Continue reading BledCom 2018: Measurement and Evaluation in a VUCA World →

[Research Library], 8. Standards Index, Gold Standard, IPR Measurement Commission Signature Studies, IPR Signature Studies, Measurement and Evaluation, Standards, Standards

This paper is a part of the IPR Measurement Commission. Download Full Paper (PDF): Ten Lessons Learned from Standards that Failed the Test The Why and How of Social Media Measurement Standards: The road from measurement mayhem to standards can be a rocky one, as we learned when we set out to bring some order … Continue reading Ten Lessons Learned from Standards that Failed the Test →

[Blog], [Research Library], IPR Measurement Commission Signature Studies, IPR Signature Studies, Latest Research Measurement Commission, Measurement and Evaluation

This paper is a part of the IPR Measurement Commission. Download Paper (PDF): Silicon Valley, We Have a (Dis)Information Problem Introduction: Silicon Valley is facing a disinformation problem that is poisoning the infosphere, creating filter bubbles and echo chambers, feeding polarization and entrenchment, and resulting in the misuse of data to shape political debates through … Continue reading Silicon Valley, We Have a (Dis)Information Problem →

Gold Standard, Internal Communications, Measurement and Evaluation

This article appears courtesy of PR News and the IPR Measurement Commission. Originally featured here. Consider this premise: Every business problem can be traced to a communication breakdown. Communication breakdowns might include lack of information, wrong information, mixed messages, no response, slow-moving information, etc. I’ve tested this and found it to be accurate. So what? … Continue reading Four Steps to Build Measurable Performance Solutions Using Internal Communications →

[Research Library], Advertising, Advertising and PR, Gold Standard, Latest Research Measurement Commission, Measurement and Evaluation

This paper is presented by the IPR Measurement Commission. Download Paper (PDF): How Does Non-Paid Media Impact the Effectiveness of Paid Ads? View Blog Post Summary: How Does Non-Paid Media Impact the Effectiveness of Paid Ads? ABSTRACT A wealth of studies has demonstrated how PR and advertising impact one another. This study compares Net Positive … Continue reading How Does Non-Paid Media Impact the Effectiveness of Paid Ads? An Exploration with AT&T and Hotels.com →

[Blog], Gold Standard, Measurement & Evaluation, Measurement 101, Measurement and Evaluation

This blog post is based on a recent article “Communication Evaluation and Measurement: Connecting Research to Practice” by Dr. Alexander Buhmann, Fraser Likely and Dr. David Geddes of the Task Force on Standardization of Communication Planning/Objective Setting and Evaluation/Measurement Models. For the full article, visit the Journal of Communication Management (Vol. 22 No. 1, 2018 … Continue reading Thoughts on Recent Developments in Communication Evaluation and Measurement →

[Blog]

Every PR department has a “tool” and every communications executive has data…usually too much data. With the advent of accessible technology for real-time content streaming and do-it-yourself analytics, more and more professional communicators have evolved beyond the “why measure?” to “what’s the best way to measure?” and “how do I uncover meaningful and actionable insights … Continue reading Advice for the Datacentric Communicator →

[Blog], Measurement and Evaluation, Stakeholders, Trust

“Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast. From Chinese citizen scores to alleged irregularities in the UK referendum … Continue reading 1984 Meets Pavlov’s Dogs: Navigating a Moral Maze of Private and Public Interests →

[Blog], Measurement and Evaluation

This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News. We all know the imperative of measurement. There is the old management adage that “you can’t manage what you don’t measure.” And then there is the loftier Peter Drucker quote: “If you can’t measure it, you can’t improve it.” These … Continue reading PR Measurement According to the Godfather: An Offer You Can’t Refuse →

[Blog], AVE, Influence, Internal Communications, Investors, Measurement and Evaluation, Relationships, Social Media

This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News. Please assess the state of PR measurement. PR is still playing analytics catch up with other communications disciplines. While there are leaders making significant strides in this area, public relations as a whole has been slower to innovate, particularly in … Continue reading PR Needs to Transform Its Mindset on Data to Focus on Growth and Analysis →

[Blog], Measurement and Evaluation

This post appears as a part of AMEC’s Measurement Month. Last week, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration … Continue reading From Winning with Data to the Future of Fake Facts →

[Blog], Measurement and Evaluation

September is AMEC Measurement Month! This is the fourth year of the annual event hosted by the International Association for the Measurement and Evaluation of Communications (AMEC). Measurement Month is a global program of activities to shine the spotlight on the importance of PR measurement. There have already been some amazing events, Twitter chats, webinars, … Continue reading AMEC Measurement Month Shines the Spotlight on the Importance of Analytics Innovation →

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