This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. It’s hard to imagine 2004. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time. I met Katie Paine, Dr. Don Wright, and countless other … Continue reading Measurement Commission at 25
Smarter Strategy Triple-Play I recently presented at the Summit on the Future of Measurement to demonstrate strategic ways marketing and communications professionals can approach the global economic downturn to achieve more with the same budget and/or effort. A key takeaway was that understanding what drives results and the dynamics that underpin change in the landscape, … Continue reading Go Further on Your Tank of Evaluation Gas
This year marks the 25-year-anniversary of the IPR Measurement Commission. Founded in 1997, the mission of the Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. In recognition of this important milestone, I’d like to highlight 10 reasons to celebrate … Continue reading Happy 25th Birthday to the IPR Measurement Commission
This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and Measurement Month. In 1997, The Institute for Public Relations (IPR) Measurement Commission was formed by a small group of determined disciples of communications research. The group, shepherded by Jack Felton, the CEO of IPR at that time, assembled within … Continue reading It was 25 Years Ago Today…
NEW YORK — The Institute for Public Relations (IPR) will award the 2022 IPR Jack Felton Medal for Lifetime Achievement Award to Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC). Burke will receive the award at the 2022 IPR Annual Distinguished Lecture and Awards Dinner on Dec. … Continue reading Johna Burke of AMEC to Receive the Institute for Public Relations Jack Felton Medal for Lifetime Achievement Award
Recently, members of the IPR Measurement Commission joined in an online discussion about education on measurement and evaluation. The team discussed the core ingredients needed to make ideal measurement and evaluation practitioners. Thomas Stoeckle (Bournemouth University & Dot I/O Health): What are the core ingredients needed to make ideal measurement and evaluation practitioners? We want … Continue reading Necessary Skills for Incoming PR Professionals
This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, members of the IPR Measurement Commission participated in an online discussion about aligning digital and offline data. Led by IPR Measurement Commission Member Katie Paine, the IPR Measurement Commissioners discussed how to integrate offline data into practice. Here is what they had to … Continue reading Measurement Roundtable: Aligning Digital and Offline Data
Recently, members of the IPR Measurement Commission participated in an online discussion about internal communication measurement. Led by IPR Measurement Commission Member Sean Williams, the IPR Measurement Commissioners discussed how to measure internal communication impacts and behaviors. Here is what they had to say: Sean Williams (Bowling Green State University): I had the honor to … Continue reading Measurement Roundtable: Measuring Internal Communication
This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, a dozen members of the IPR Measurement Commission participated in an online discussion about reputation measurement. In this conversation, each member offered their perspective on whether reputation measurement has changes as well as the opportunities and challenges of measuring reputation. Here is what … Continue reading How Measuring Reputation Management is Changing
This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or … Continue reading “Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights
Download Full Guide (PDF): The Communicator’s Guide to Research, Analysis, and Evaluation Russian Translation of this Guide (Full PDF): The Communicator’s Guide to Research, Analysis, and Evaluation (Russian) Kazakh Translation of this Guide (Full PDF): The Communicator’s Guide to Research, Analysis, and Evaluation (Kazakh) This Guide is presented by the IPR Measurement Commission The Communicator’s Guide to … Continue reading The Communicator’s Guide to Research, Analysis, and Evaluation
This blog is provided by the IPR Measurement Commission. A series of questions have begun percolating in my head, now that I’ve moved from consulting to teaching full-time. Not least of these questions reflects the ongoing battle to encourage public relations professionals to embrace PR Measurement as an essential component of our practice. This battle … Continue reading How Should We Teach Public Relations Measurement?