• Facebook
    • Twitter
    • YouTube
    • LinkedIn
    • Instagram
Institute for Public Relations Institute for Public Relations
  • About
    • About IPR
    • Trustees
    • IPR ELEVATE
    • News
    • Press Room
    • Staff
  • Research
    • Signature Studies
    • Research Library
    • Commissions/Centers of Excellence
      • Behavioral Insights Research Center
      • Center for Diversity, Equity, and Inclusion
      • Digital Media Research Center
      • Measurement Commission
      • Organizational Communication Research Center
    • Mental Health Resource Page
    • Deconstructing | Blog Series
    • ESG & Purpose Research Library
    • PR Journal
    • PR Pioneers Archive
    • Research Letter | Weekly E-Newsletter
  • Events
    • Calendar
    • 2023 IPR Bridge Conference
    • 2023 IPR Distinguished Lecture & Awards Dinner
    • IPR Master Class Series
      • IPR Master Class Pass 2023
      • IPR Master Class: A Strategic Playbook for Communicators
    • Webinars
    • Past Event Archive
      • 2022 IPR Distinguished Lecture & Awards Dinner
      • 2022 IPR Research Symposium in NYC
  • Programs
    • Diversity in the PR Classroom | Virtual Discussion Series
    • IPR ELEVATE | Membership Group
    • In a Car with IPR | Video Series
    • IPR Report | Partnership with Ragan’s PR Daily
    • IPR Street Team | Student Organization
  • Awards
    • Lifetime Achievement Awards
      • IPR Lifetime Achievement Award
      • Jack Felton Medal for Lifetime Achievement
      • Pathfinder Award
    • Student Awards
      • Don Bartholomew Award for Excellence in Public Relations Research
      • Cision Insights Fellowship
      • Jack Koten Case Study Competition in Corporate Communications
      • 2022 Orangefiery Best Master’s Thesis of the Year Award
      • Ragan Research Award
    • Past Awards
      • Big Apple Award For Best Use of Research, Measurement and Evaluation
      • PRSA National Capital Excellence in Communication “IPR Research Award”
  • Contribute
    • Ways to Contribute
    • Become a Friend of IPR
  • Store
  • Subscribe to E-Newsletter!

escort pendik antalya escort perabet giriş

Archives

October 29, 2020[Blog], [Research Library], Measurement Commissionavoiding substitution error, Jim MacNamara, measurement and evaluation, measurement commissionOlivia Kresic

This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November There have been major advances in measurement and evaluation (M&E) in terms of the technology and tools available, which now include no-cost web analytics tools such as Google Analytics (basic version) and low-cost applications such as Hootsuite for … Continue reading Avoiding “Substitution Error” to Get Past Half-Way M&E →

Leave a comment
February 10, 2020[Blog], [Research Library]Institute for Public Relations

This essay first appeared in PRNEWS. As communicators gear up in 2020, we reflect on the past, look forward to the future and consider the many opportunities and challenges ahead. Thoughts turn to new beginnings, fresh starts and replenished budgets. To succeed, we must discard old notions, reject tired chestnuts and dispel the myths that stifle our … Continue reading Dispelling The Myths That Are Killing PR →

Leave a comment
December 16, 2019[Blog], [Research Library], Latest Research Measurement Commission, Measurement Commission, Measurement Roundtable, PRJ - Measurement & EvaluationIPR Measurement Commission

Recently, members of the IPR Measurement Commission joined in an online discussion following a question by Elizabeth Rector of Cisco asking her fellow members what percentage of the total communication budget is typically spent on insights, metrics and research throughout the industry. Leaders in the profession are wondering: do we have sufficient data regarding how … Continue reading How Much of the Budget Should be Spent on Research and Insights? An IPR Measurement Commission Roundtable →

Leave a comment
June 3, 2019[Blog], [Research Library], Latest Research Measurement Commission, Measurement Commission, PRJ - Measurement & Evaluationanalytics, Big Data, evaluation, measurement, measurement commission, public relations, social mediaInstitute for Public Relations

The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giving a central role … Continue reading Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study →

Leave a comment
April 17, 2019[Blog], [Research Library], Latest Research Measurement Commissioncommunication, communication measurement, evaluation, nonprofit communication, Nonprofits, public relations

This post is written by the 2017 IPR Don Bartholomew Award For Excellence in Research winner, sponsored by  Download the full study here.  What is the current state of nonprofits’ public relations measurement and evaluation? How can we better measure and evaluate communication as well as better use findings? This paper provides an accessible, yet comprehensive introduction … Continue reading A Guide: How Nonprofits Can Better Use Measurement →

Leave a comment
February 5, 2019[Research Library], DMRC - International, MC - Gold Standard, Measurement CommissionSarah Jackson

Here are three quick tips on how to easily expand your PR measurement program outside of your home country. Getting started with international communications measurement can be a daunting task—it is certainly going to increase your costs, and barriers are not insignificant. But it is very doable if you take it in baby steps: Step … Continue reading How to Get Started With International Communications Measurement: 3 Baby Steps →

Leave a comment
February 5, 2019[Research Library], Crisis, DMRC - Crisis, MC - Crisis, MC - Gold Standard, Measurement CommissionSarah Jackson

Just getting starting in evaluating risk communication? Here are five basic but vital tips: 1. Measure before and after. The key to being able to attribute change in attitude or behavior is knowing levels of awareness, understanding, and behavioral intent before you start your campaign. You need a benchmark against which to compare the same … Continue reading 5 Quick Beginner’s Tips to Improve Risk Communication Measurement →

Leave a comment
February 5, 2019[Research Library], Big Data, MC - Big Data, MC - Gold Standard, Measurement CommissionSarah Jackson

Get over your fear of data. Instead, master it, dominate it, and bend it to your will. Tame your data and it can be your ticket to stardom. Tip #1: Focus on the story. You’re probably the creative type and hate numbers, so forget the data itself and focus instead on the story that needs … Continue reading Make Data Work For You: 4 Quick Tips →

Leave a comment
February 5, 2019MC - Gold Standard, MC - Measurement 101, Measurement CommissionSarah Jackson

If you’re trying to get started in measurement, you need these 12 checklists. Sorry, no partridges or pear trees, but we can promise more efficiency, bigger budgets, and maybe  a raise if you use all of them. Getting started in communications measurement and evaluation can be slow and frustrating. It helps to have a handy … Continue reading A Special Gift for Measurement Beginners: The 12 Checklists of Christmas →

Leave a comment
February 5, 2019MC - Gold Standard, Measurement CommissionSarah Jackson

Events and experiential marketing often mean big budgets devoted to unfamiliar territory. Which are two very good reasons to have solid measurement in place. Here are four quick tips to help you do just that: 1. Put measurement in your budget up front. I can’t tell you how many events and campaigns I’ve had to … Continue reading 4 Quick Tips for Measuring Events and Experiential Marketing →

Leave a comment
February 5, 2019[Research Library], MC - Gold Standard, MC - Internal Communications, Measurement Commission, OCRC - Measurement, Organizational Communication Research CenterSarah Jackson

Just getting started in measuring your internal communications? Here are four quick and easy tips that will save you time and aggravation. Plan ahead Change takes time. Research does too. So if you want to measure change in morale, shifts in perceptions, or even understanding of strategy, it will take at least a quarter if … Continue reading 4 Quick Tips to Get Started Measuring Internal, Organizational, and Employee Communications →

Leave a comment
December 17, 2018[Blog], [Research Library], Latest Research Measurement Commission, Measurement CommissionSarah Jackson

This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director. In an age of disinformation and filter bubbles, navigating a fragmented and disrupted media landscape requires, more than ever before, a finely tuned moral compass. So where does that leave the ethical communicator? The birth … Continue reading Do the Right Thing →

Leave a comment
December 5, 2018[Blog], [Research Library], Measurement CommissionForrest Anderson

This blog is presented by the IPR Measurement Commission. “Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation” examines the characteristics, objectives, and practices of 20 chief communication officers (CCOs) with successful measurement and evaluation programs. The complete study was published November 1, 2018, by the International Journal of Strategic Communication. … Continue reading New Research Maps Road to Success for Top CCOs →

Leave a comment
November 16, 2018[Blog], [Research Library], Measurement CommissionSarah Jackson

This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission. Despite the many efforts to define standards, despite the Barcelona Principles 1.0 and 2. etc., in practical, day-to-day application, media measurement and evaluation has remained a largely theory-free zone. While that is understandable—communication … Continue reading The Lack of Real Intelligence in Media Intelligence →

Leave a comment
November 9, 2018[Blog], [Research Library], Measurement CommissionSarah Jackson

This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission Virtual reality (VR) and augmented reality (AR) are considered innovations mainly because their applications, although known, haven’t yet made it into the mainstream in a significant way. AR and VR are intended to … Continue reading How to Evaluate Virtual Reality and Augmented Reality →

Leave a comment
« Previous 1 2 3 4 … 9 Next »

Important Links

© Institute for Public Relations

cialis sipariş viagra sipariş