This blog post is presented by the IPR Commission on Measurement and Evaluation. Evaluation has been on the lips of industry leaders and academics in public relations for more than four decades, as reported in a historical analysis by Fraser Likely and Tom Watson (2013). But, despite this, a number of surveys and studies have … Continue reading New Insights into Evaluation Stasis – Food for Thought
This blog post is presented by the IPR Commission on Measurement and Evaluation. “Cause and effect” in marketing and communications is not always what its practitioners believe. Nike and United Airlines are excellent examples of how different external factors change the impact and business value that social controversy and corporate strategy ultimately deliver…or don’t. After … Continue reading Nike and United Airlines: A Tale of Cause and Effect in Two Companies
This essay is presented by the IPR Commission on Measurement and Evaluation. Introduction Every organization has an objective. Whether it is profitability, growth or sustainability, every employee and representative must give their best effort to make a positive business impact. To achieve this, enterprises must overcome the hurdle of integrating disparate aspects of the business … Continue reading Earned Media Uprising: Quantifying PR’s Contribution to Business
This paper is presented by the IPR Commission on Measurement & Evaluation. Download Paper (PDF): Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling Download Infographic: Corporate Volunteering Evaluation Infographic Executive Summary Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and … Continue reading Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling
This blog is presented by the IPR Measurement Commission. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm … Continue reading GDPR, ePrivacy, Copyright & Antitrust: The EU’s Long Game
This blog is presented by the IPR Measurement Commission. BledCom, the international public relations research symposium held every year in the beautiful village of Bled in Slovenia, celebrated its silver anniversary this year. From July 5th to 7th, almost 200 academics and practitioners got together to hear about the latest research and discuss the role … Continue reading BledCom 2018: Measurement and Evaluation in a VUCA World
This paper is a part of the IPR Measurement Commission. Download Full Paper (PDF): Ten Lessons Learned from Standards that Failed the Test The Why and How of Social Media Measurement Standards: The road from measurement mayhem to standards can be a rocky one, as we learned when we set out to bring some order … Continue reading Ten Lessons Learned from Standards that Failed the Test
This paper is a part of the IPR Measurement Commission. Download Paper (PDF): Silicon Valley, We Have a (Dis)Information Problem Introduction: Silicon Valley is facing a disinformation problem that is poisoning the infosphere, creating filter bubbles and echo chambers, feeding polarization and entrenchment, and resulting in the misuse of data to shape political debates through … Continue reading Silicon Valley, We Have a (Dis)Information Problem
This article appears courtesy of PR News and the IPR Measurement Commission. Originally featured here. Consider this premise: Every business problem can be traced to a communication breakdown. Communication breakdowns might include lack of information, wrong information, mixed messages, no response, slow-moving information, etc. I’ve tested this and found it to be accurate. So what? … Continue reading Four Steps to Build Measurable Performance Solutions Using Internal Communications
This paper is presented by the IPR Measurement Commission. Download Paper (PDF): How Does Non-Paid Media Impact the Effectiveness of Paid Ads? View Blog Post Summary: How Does Non-Paid Media Impact the Effectiveness of Paid Ads? ABSTRACT A wealth of studies has demonstrated how PR and advertising impact one another. This study compares Net Positive … Continue reading How Does Non-Paid Media Impact the Effectiveness of Paid Ads? An Exploration with AT&T and Hotels.com
Five Key Takeaways From an Exploration with AT&T and Hotels.com This blog post is a summary of a paper written by Angela Jeffrey, APR, Vice President Brand Management for ABX; Gary Getto, President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA, Associate Professor and Chair, Corporate Communication and Public Affairs Southern Methodist University. … Continue reading How Does Non-Paid Media Impact the Effectiveness of Paid Ads?
This blog post is based on a recent article “Communication Evaluation and Measurement: Connecting Research to Practice” by Dr. Alexander Buhmann, Fraser Likely and Dr. David Geddes of the Task Force on Standardization of Communication Planning/Objective Setting and Evaluation/Measurement Models. For the full article, visit the Journal of Communication Management (Vol. 22 No. 1, 2018 … Continue reading Thoughts on Recent Developments in Communication Evaluation and Measurement
Every PR department has a “tool” and every communications executive has data…usually too much data. With the advent of accessible technology for real-time content streaming and do-it-yourself analytics, more and more professional communicators have evolved beyond the “why measure?” to “what’s the best way to measure?” and “how do I uncover meaningful and actionable insights … Continue reading Advice for the Datacentric Communicator
“Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast. From Chinese citizen scores to alleged irregularities in the UK referendum … Continue reading 1984 Meets Pavlov’s Dogs: Navigating a Moral Maze of Private and Public Interests
This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News. We all know the imperative of measurement. There is the old management adage that “you can’t manage what you don’t measure.” And then there is the loftier Peter Drucker quote: “If you can’t measure it, you can’t improve it.” These … Continue reading PR Measurement According to the Godfather: An Offer You Can’t Refuse
