People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true — presents an increased need to process, understand and act upon the opinion-shaping material which influences stakeholders, the marketplace and society in general. With the … Continue reading Public Relations: The Corporate Sword and Shield
This is the first blog featured for this year’s Measurement Month. For more information, please visit AMECorg.com I have long envied my marketing colleagues over the years, who traditionally had larger budgets to conduct research, collect data, hold focus groups, and access metrics on almost everything to prove the benefits of their marketing efforts. Further, … Continue reading Measurement is Critical in a Constantly Changing Communication and Media Environment
This is the fourth in a series of blog posts for Measurement Month. When it comes to public relations, “measurement” is seen as what you do at the end of a campaign. Whether it is to prove success or simply catalogue mentions, measurement is only discussed at the end. Unfortunately, this usually leads to very … Continue reading Why is Measurement Usually an Afterthought?
National Education Association Wins ‘Best of Show’ Marovitz, Rodriguez Inducted into National Capital Public Relations Hall of Fame Washington, D.C. – Sept. 22, 2016 – On an evening that convened nearly 200 of the region’s public relations practitioners, the National Capital Chapter of the Public Relations Society of America honored the year’s top PR programs, … Continue reading PRSA National Capital Chapter and IPR Measurement Commission Present Thoth Award for Outstanding Use of Research, Measurement and Evaluation
This is the third in a series of blog posts for Measurement Month. A key component of Donald Trump’s campaign strategy has been to dominate in traditional media, as a means to boost his electoral prospects. It proved to be effective during the primary campaign. But when he secured the nomination in June, many wondered … Continue reading Here’s a Phrase We Don’t Say Often: Donald Trump May Be onto Something
This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our profession needs improvement. Twenty-five years ago, under the leadership of Jack Felton, the Institute for Public Relations formed the Measurement … Continue reading Why is Measuring What We Do Still a Challenge?
This is the first in a series of blog posts for Measurement Month. With the summer Olympics now in memory only, the eyes of the world are shifting to another international competition, this one involving Chief Communication Officers (CCOs). Which fit and well-trained CCO will top the podiums of AMEC, the GA, PRSA, CIPR, DPRG, PRIA, CPRS, … Continue reading CCOs and Evaluation: Will the Competition Heat Up?
June 1, 2016, Gainesville, Fla. – Charlotte Otto, retired Procter & Gamble Global External Relations Officer and now Senior Corporate Strategist for Weber Shandwick, will receive the Jack Felton Medal for Lifetime Achievement. Otto will be thanked for her major contributions to the advancement of research, measurement, and evaluation in public relations and corporate communication … Continue reading Weber Shandwick’s Charlotte Otto Awarded Jack Felton Medal for Lifetime Achievement
The Strategic Research Conference hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this perspective on the evolution of research-based public relations and the science beneath the art. Year after year, more and more money flows into PR and social analytics tools and services. And the … Continue reading The Death of PR Data. Long Live Insights.
The practice of Public Relations is approaching a crossroads in its relationship with the marketing function – a crossroad not dissimilar to the 1990s when the Integrated Marketing Communications (IMC) concept was first introduced. Although many professionals today see the need for change they are conflicted between reputation and marketing functions. Whilst IR, Internal and … Continue reading PR Crossroads: Four Ways to Navigate Measurement in the Future
Prepared by IPR Measurement Commission Members Mark Weiner, CEO of PRIME Research, and John Gilfeather, Executive Vice President of Koski Research. Each year, hundreds of public relations professionals compete for the recognition and rewards that come with winning industry awards. As professionals seeking to reward “the best of the best,” we must aim higher and … Continue reading IPR Measurement Commission Judging Guidelines
Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper “Irreversible: the Public Relations Big Data Revolution.” Today the amount of data organizations collect is unprecedented, and it can be difficult to determine … Continue reading Irreversible: The Public Relations Big Data Revolution
Impressions are definitely not what they seem. At first, they were used as a foundational unit of measure for publishers and advertisers, who built an entire economy negotiating to buy impressions by the thousands. They then evolved into a lingua franca of marketing measurement, providing a comparable way to evaluate reach (impressions) and efficiency (CPM) … Continue reading Impressions Are A Sham: The Path to Better Media Metrics
Download (PDF): Guidelines for Measuring Trust in Organizations (updated 2013) Introduction In 2003, a coalition of organizations representing 50,000 public relations and communications professionals gathered in New Jersey to discuss ways to restore trust in American business. Buffeted by scandal and crisis since the Enron debacle, the average citizen’s belief in the integrity and honesty of … Continue reading Guidelines for Measuring Trust in Organizations (Updated)
The year 2015 was a huge one for PR Measurement. The Barcelona Principles were updated from their initial unveiling in 2010, “Measurement Week” was expanded to a full “Measurement Month” and we finally solved the #1 pain point keeping people up at night – ROI. Ok… maybe the last one is a bit of a … Continue reading Wake Up and Smell the Outcomes
