Five Key Takeaways From an Exploration with AT&T and Hotels.com This blog post is a summary of a paper written by Angela Jeffrey, APR, Vice President Brand Management for ABX; Gary Getto, President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA, Associate Professor and Chair, Corporate Communication and Public Affairs Southern Methodist University. … Continue reading How Does Non-Paid Media Impact the Effectiveness of Paid Ads?
This blog post is based on a recent article “Communication Evaluation and Measurement: Connecting Research to Practice” by Dr. Alexander Buhmann, Fraser Likely and Dr. David Geddes of the Task Force on Standardization of Communication Planning/Objective Setting and Evaluation/Measurement Models. For the full article, visit the Journal of Communication Management (Vol. 22 No. 1, 2018 … Continue reading Thoughts on Recent Developments in Communication Evaluation and Measurement
Every PR department has a “tool” and every communications executive has data…usually too much data. With the advent of accessible technology for real-time content streaming and do-it-yourself analytics, more and more professional communicators have evolved beyond the “why measure?” to “what’s the best way to measure?” and “how do I uncover meaningful and actionable insights … Continue reading Advice for the Datacentric Communicator
“Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast. From Chinese citizen scores to alleged irregularities in the UK referendum … Continue reading 1984 Meets Pavlov’s Dogs: Navigating a Moral Maze of Private and Public Interests
This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News. We all know the imperative of measurement. There is the old management adage that “you can’t manage what you don’t measure.” And then there is the loftier Peter Drucker quote: “If you can’t measure it, you can’t improve it.” These … Continue reading PR Measurement According to the Godfather: An Offer You Can’t Refuse
This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News. Please assess the state of PR measurement. PR is still playing analytics catch up with other communications disciplines. While there are leaders making significant strides in this area, public relations as a whole has been slower to innovate, particularly in … Continue reading PR Needs to Transform Its Mindset on Data to Focus on Growth and Analysis
This post appears as a part of AMEC’s Measurement Month. Last week, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration … Continue reading From Winning with Data to the Future of Fake Facts
September is AMEC Measurement Month! This is the fourth year of the annual event hosted by the International Association for the Measurement and Evaluation of Communications (AMEC). Measurement Month is a global program of activities to shine the spotlight on the importance of PR measurement. There have already been some amazing events, Twitter chats, webinars, … Continue reading AMEC Measurement Month Shines the Spotlight on the Importance of Analytics Innovation
This post appears as a part of AMEC’s Measurement Month. Public interest and ire are generated every day as result of news coverage. However, in a world that is increasingly connected and “smart,” PR metrics for media relations work – as important as that work is to shaping public opinions and agency revenue — continue … Continue reading Beyond Impressions: Bringing Earned Media Analytics into the Digital Age
People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true — presents an increased need to process, understand and act upon the opinion-shaping material which influences stakeholders, the marketplace and society in general. With the … Continue reading Public Relations: The Corporate Sword and Shield
This is the first blog featured for this year’s Measurement Month. For more information, please visit AMECorg.com I have long envied my marketing colleagues over the years, who traditionally had larger budgets to conduct research, collect data, hold focus groups, and access metrics on almost everything to prove the benefits of their marketing efforts. Further, … Continue reading Measurement is Critical in a Constantly Changing Communication and Media Environment
This is the fourth in a series of blog posts for Measurement Month. When it comes to public relations, “measurement” is seen as what you do at the end of a campaign. Whether it is to prove success or simply catalogue mentions, measurement is only discussed at the end. Unfortunately, this usually leads to very … Continue reading Why is Measurement Usually an Afterthought?
National Education Association Wins ‘Best of Show’ Marovitz, Rodriguez Inducted into National Capital Public Relations Hall of Fame Washington, D.C. – Sept. 22, 2016 – On an evening that convened nearly 200 of the region’s public relations practitioners, the National Capital Chapter of the Public Relations Society of America honored the year’s top PR programs, … Continue reading PRSA National Capital Chapter and IPR Measurement Commission Present Thoth Award for Outstanding Use of Research, Measurement and Evaluation
This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our profession needs improvement. Twenty-five years ago, under the leadership of Jack Felton, the Institute for Public Relations formed the Measurement … Continue reading Why is Measuring What We Do Still a Challenge?
This is the first in a series of blog posts for Measurement Month. With the summer Olympics now in memory only, the eyes of the world are shifting to another international competition, this one involving Chief Communication Officers (CCOs). Which fit and well-trained CCO will top the podiums of AMEC, the GA, PRSA, CIPR, DPRG, PRIA, CPRS, … Continue reading CCOs and Evaluation: Will the Competition Heat Up?