Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper “Irreversible: the Public Relations Big Data Revolution.” Today the amount of data organizations collect is unprecedented, and it can be difficult to determine … Continue reading Irreversible: The Public Relations Big Data Revolution
Impressions are definitely not what they seem. At first, they were used as a foundational unit of measure for publishers and advertisers, who built an entire economy negotiating to buy impressions by the thousands. They then evolved into a lingua franca of marketing measurement, providing a comparable way to evaluate reach (impressions) and efficiency (CPM) … Continue reading Impressions Are A Sham: The Path to Better Media Metrics
Download (PDF): Guidelines for Measuring Trust in Organizations (updated 2013) Introduction In 2003, a coalition of organizations representing 50,000 public relations and communications professionals gathered in New Jersey to discuss ways to restore trust in American business. Buffeted by scandal and crisis since the Enron debacle, the average citizen’s belief in the integrity and honesty of … Continue reading Guidelines for Measuring Trust in Organizations (Updated)
The year 2015 was a huge one for PR Measurement. The Barcelona Principles were updated from their initial unveiling in 2010, “Measurement Week” was expanded to a full “Measurement Month” and we finally solved the #1 pain point keeping people up at night – ROI. Ok… maybe the last one is a bit of a … Continue reading Wake Up and Smell the Outcomes
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.D., University of Oklahoma, Anna Klyueva, Ph.D., University of Houston-Clear Lake, and Anna Kochigna, PRIME Research. It covers an expanded number of terms, addition … Continue reading Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation
Video produced by the International Association for Measurement and Evaluation of Communication (AMEC) and Ketchum Global Research and Analytics. This video was created and directed by Jocelyn Jackson, a Senior Project Manager at Ketchum with the guidance of David B. Rockland, Ph.D., Partner/CEO, Global Research & Analytics at Ketchum and the Immediate Past Chairman of … Continue reading How to Apply Barcelona Principles 2.0
This guest blog post appears courtesy of Paine Publishing. Dowload PDF: Paine Publishing’s Guide to Commonly Used Metricseasurement Techniques
What does Return on Investment (ROI) have to do with social media? This is an important question. To date no one has conducted research that takes social media communication and links it to publicly-traded business success. That, however, has now changed with the publication of Measuring the Impact of Social Media on Business Profit & … Continue reading What’s the Relationship between Social Media ROE and Business ROI?
Last week one of our Trustees and three members of the Measurement commission, participated in the PR News Measurement Hall of Fame Twitter Chat in celebration of AMEC’s Measurement Month. Linda Rutherford, VP for communications and outreach at Southwest Airlines joined Mark Weiner, CEO of PRIME Research, Allyson Hugley, president of Measurement, Analytics and Insights … Continue reading PR News Hall of Famers Take to Twitter for Measurement Month
If you work in communication/communications/public relations or anything else we choose to call it (because we don’t exactly agree on terminology) and you love to quantify results (though we don’t exactly agree on how to do it) then this month is for you. Our pals at the International Association for the Measurement and Evaluation of … Continue reading Measurement Month at Midpoint: Barcelona Principles 2.0, Impressions Take Center Stage
Not everything that can be counted counts. Not everything that counts can be counted. William Bruce Cameron Historically, marketing functions needed to be far more sophisticated in measuring the impact of their activities than their colleagues in corporate communications, including internal communications. Marketing campaigns have been subject to much more scrutiny from the boardroom due … Continue reading Corporate Communications Counts and Can Be Counted
It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement. The original goal was straightforward: provide guidelines to measure efficacy of communication campaigns; provide a basis to enable the replacement of outdated program measurement models and ultimately … Continue reading Barcelona Principles 2.0 – Updated 2015
A version of this article first appeared in Media Monitoring & Measurement News. How can PR practitioners make sense of the plethora of possible earned media metrics and measurement strategies? PR industry groups have published a number of documents to guide PR practitioners. The Barcelona Declaration for Measurement Principles, a set of seven voluntary guidelines … Continue reading Measurement Innovations: Making Sense of Earned Media Metrics