IPR Trustees occasionally send me research conducted by their organizations with implications for public relations practice. Here are a few insights from studies released recently. * * * APCO Worldwide’s new Champion Brands index is based on a survey of 70,000 people in 15 countries. What I found particularly interesting – and encouraging – was … Continue reading Insights from Practitioner Research
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Woo, Chang Wan & Chung, Wonjun (2012). Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies. In S. Duhé (Ed.), New Media and Public Relations, (2nd ed.,pp. 245–254), New York: Peter Lang Publishing, Inc. Summary Sports organizations and players use various social media platforms to update their fans and promote … Continue reading Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies →
Weberling, Brooke, Waters, Richard D., & Tindall, Natalie T. J. (2012). The role of text messaging in public relations: Testing the situational theory of publics for mobile giving campaigns. In S.C. Duhé (Ed.), New Media and Public Relations, 2nd Edition (pp. 189-197). New York: Peter Lang. Summary Text messaging has been one of the fastest … Continue reading The role of text messaging in public relations: Testing the situational theory of publics for mobile giving campaigns →
Kelly, Matthew, & Supa, Dustin W. (2012). Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media. Public Relations Journal, 6(4), 1-21. Summary The role of social media in large corporations is constantly under scrutiny, especially in a highly regulated industry such as insurance. This study explores how State Farm Insurance Company adopted social … Continue reading Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media →
Men, Linjuan Rita, & Tsai, Wan-Hsiu Sunny (2011). How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States. Public Relations Review, 38(5), 723-730. Summary The popularity of Social Network Sites (SNSs) has become a worldwide phenomenon. Organizations are now building and maintaining SNS public pages to improve their … Continue reading How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States →
Taylor, Maureen & Kent, Michael L. (2010). Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Tactics. Public Relations Review, 36(3), 207-214. Summary Everyone is making claims about the power of social media as a public relations tool. Yet, very little evidence exists to show how and why … Continue reading Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Tactics →
Merritt, Sarah; Lawson, Lauren; Mackey, Dale; & Waters, Richard D. (2012). If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere in S. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 157-168). New York: Peter Lang Publishing, Inc. Summary One of the principal characteristics of social … Continue reading If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere →
Macnamara, Jim. (2012). Public communication practices in the Web 2.0 –3.0 mediascape: The case for PRevolution. PRism, 7(3), 1–13. Summary This article presents a critically informed analysis of public relations practice in what Mark Poster termed the Second Media Age that began with the Internet and which is increasingly characterized by interactive ‘social’ media enabled … Continue reading Public communication practices in the Web 2.0 –3.0 mediascape: The case for PRevolution →
McCorkindale, Tina. (2012). Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically. In S. Duhé (Ed.), New media and public relations (2nd ed. pp. 67-74). New York: Peter Lang Publishing, Inc. Summary With the increasing popularity of social media, organizations need to … Continue reading Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically →
Liu, Brooke Fisher, & Briones, Rowena. (2012). New media, public relations, and terrorism resilience. In S. Duhé (Ed.), New media and public relations (2nd ed., pp. 126-133). New York: Peter Lang Publishing, Inc. Summary Though Americans believe that counterterrorism measures should be a top priority, most individuals are not taking the proper precautions to protect … Continue reading New media, public relations, and terrorism resilience →
DiStaso, M. W., Messner, M., & Stacks, D. W. (2012). The wiki crisis: BP’s Deepwater Horizon oil spill on Wikipedia. In S. C. Duhé (Ed.), New media & public relations (2nd ed., pp. 302-310). New York: Peter Lang Publishing, Inc. Summary In times of crisis, people turn to the Internet and the use of social … Continue reading The wiki crisis: BP’s Deepwater Horizon oil spill on Wikipedia →
Bridgen, Liz (2011). Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Journal of Media Practice, 12(1), pp. 61-76. Summary Public relations practitioners are encouraged to use their feelings and emotions at work, historically when liaising with clients and journalists, but more recently in online interactions as well. … Continue reading Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media →