Plowman, Kenneth D.; Wakefield, Robert I.; & Winchel, Beki. (2015). Digital publics: Tracking and reaching them. Public Relations Review, 41(2), 272-277. Summary The utility of this study is to show how social media can reach out to digital publics in the use of tactics in strategic communications planning. A significant difference between traditional media messages … Continue reading Digital Publics: Tracking and Reaching Them
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Luo, Yi, Jiang, Hua, & Kulemeka, Owen (2015). Strategic social media management and public relations leadership: Insights from industry leaders. International Journal of Strategic Communication, 9, 167-197. Summary To understand how social media are reshaping the public relations profession, it is vital to examine the perceptions of public relations leaders who are typically involved in … Continue reading Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders →
Lovari, Alessandro, & Parisi, Lorenza (2015). Listening to digital publics. Investigating citizens’ voices and engagement within Italian municipalities’ Facebook pages. Public Relations Review, 41(2), 205-213. Summary This paper adopts a public-oriented perspective to investigate citizens’ voices and engagement within 10 Italian municipalities’ Facebook Pages. It investigates the motivations to become Facebook fan of a municipality, … Continue reading Listening to Digital Publics | Investigating Citizens’ Voices and Engagement within Italian Municipalities’ Facebook Pages →
Einwiller, Sabine A.; & Steilen, Sarah (2015). Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies. Public Relations Review, 41(2), 195-204. Summary Social media provide numerous possibilities for people to voice complaints about organizations in public. This can damage the reputation … Continue reading Handling Complaints on Social Network Sites – An Analysis of Complaints and Complaint Responses on Facebook and Twitter Pages of Large US Companies →
Hether, Heather Jane (2014). Dialogic communication in the health care context: A case study of Kaiser Permanente’s social media practices. Public Relations Review, 40(5), 856-858. DOI: 10.1016/j.pubrev.2014.07.007 Summary This case study examines how one of the largest not-for-profit health care organizations in the US, Kaiser Permanente (KP), uses social media to communicate with its stakeholders. … Continue reading Dialogic Communication in the Health Care Context: A Case Study of Kaiser Permanente’s Social Media Practices →
Kinsky, Emily S., Drumheller, Kristina, Gerlich, R. Nicholas, Brock, Meagan E., & Sollosy, Marc (2015). The effect of socially mediated public relations crises on planned behavior: How TPB can help both corporations and nonprofits. Journal of Public Relations Research, 27(2), 136-157. doi: 10.1080/1062726X.2014.976826. Summary Unexpected repercussions were experienced by two big-name U.S. brands within a few … Continue reading The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB can Help Both Corporations and Nonprofits →
Shen, Hongmei & Fussell Sisco,Hilary (2015). PR professionals’ technology use: Emotional, financial, and professional ramifications. Public Relations Journal, 9(2), 1-17. https://www.prsa.org/intelligence/prjournal/documents/2015v09n02shensisco.pdf Summary This study examined Information and communication technologies (ICT) use by public relations practitioners and its influence on work-life conflict, income, and professional outlook through a random national survey (n = 820) of … Continue reading PR Professionals’ Technology Use: Emotional, Financial, and Professional Ramifications →
Veil, Shari R.; Reno, Jenna; Freihaut, Rebecca; & Oldham, Jordan (2015). Online activists vs. Kraft Foods: A case of social media hijacking. Public Relations Review, 41(1), 103-108. doi:10.1016/j.pubrev.2014.11.017 Summary In April 2013, Vani Hari, activist and author of the blog Food Babe, petitioned Kraft to remove from their products the petroleum-based dyes that have been … Continue reading Online Activists vs. Kraft Foods: A Case of Social Media Hijacking →
Supa, Dustin W. (2014). A qualitative examination of the impact of social media on media relations practice. Public Relations Journal, 8(2), 1-11. Summary The impact of new communication technologies has caused a significant shift in how public relations is practiced in particular areas. This study used a convenience sample to find the impact of social … Continue reading A Qualitative Examination of the Impact of Social Media on Media Relations Practice →
Demirhan, Kamil & Çakır-Demirhan, Derya (2015). Gender and politics: Patriarchal discourse on social media. Public Relations Review 41(2), 308–310. Summary Social media is an alternative communication space embedded with opportunities for free and equal participation. However, it perpetuates the dominant discourses on society. This study analyzed Twitter for the production of patriarchal discourse on women … Continue reading Gender and Politics: Patriarchal Discourse on Social Media →
Watkins, Brandi, & Lewis, Regina (2014). Initiating dialogue on social media: An investigation of athletes’ use of dialogic principles and structural features of Twitter. Public Relations Review, 40(5), 853-855. Summary Public relations scholars have considered engaging in dialogue to be an effective strategy for building relationships with the public. This study extends research on using … Continue reading How Professional Athletes Use Hashtags and Retweets to Engage Their Fanbase →
Rasmussen, Leslie (2015). Planned Parenthood takes on Live Action: An analysis of media interplay and image restoration strategies in strategic conflict management. Public Relations Review, 41(3), 354-356. Summary The article attempts to build a composite understanding of new media and its incorporation into communication and strategic conflict management, while also examining the interplay among three … Continue reading Planned Parenthood Takes on Live Action: An Analysis of Media Interplay and Image Restoration Strategies in Strategic Conflict Management →