This paper explores the life and career of Charlotte Klein, a 20th century public relations executive. Using in-depth interviews and primary and secondary documents, the authors discuss Klein’s big ideas. In addition, we explore her influence as an early woman leader in PR professional societies and the gender-related challenges she faced in her career.

Download PDF: Lessons on the Big Idea and Public Relations: Reflections on the 50-Year Career of Charlotte Klein

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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