Cision assessed trends in the journalism industry over the past year.

A survey of 3,890 journalists and other industry professionals across the globe was conducted from January to February 2022.

Key findings include:

  • 32% of journalists said “maintaining credibility as a trusted news source/combating accusations of ‘fake news'” was the biggest challenge.
    • 57% of journalists said they felt the public has lost trust in the media over the past year.
  • Journalists used Facebook (63%), Twitter (59%), and LinkedIn (56%) the most for professional reasons across the globe.
    • In Europe and Asia Pacific, Facebook was the most used (64% and 76%, respectively).
    • In North America, Twitter was the most used (70%).
  • When journalists were asked how they felt about public relations people reaching out to them on social media, 34% said they “don’t prefer it” and 27% said it “depends on the approach.”
    • 18% of journalists said their relationship with public relations professionals became more valuable over the past year, 68% said it was unchanged, and 14% said it became less valuable.

Learn more about 2022 trends in the journalism industry

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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