Publics: The Heart of the Business
The development of new technologies such as the iPad mini has provided communications professionals with modern and innovative channels to reach their publics. These gadgets have helped enhance the
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CEO’s Reputation Doesn’t Always Help
CEOs are often the face of a company, but having a visible, or even well liked, CEO may not help a company’s reputation in all situations. This is a topic I explored over the summer with PRI
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View from the Summit
The Institute for Public Relations Measurement Commission has been the organizer of the Measurement Summit each autumn for about the last decade. Throughout most of those years the Summit has been held at venues in and around Portsmouth, New Hampshire just as the autumn color emerges. The event has always benefited from tha
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Melbourne Mandate will be Established at World Public Relations Forum
The Seventh World Public Relations Forum (WPRF) convened by the Global Alliance for Public Relations and Communications Management (GA) is set to take place in Melbourne, Australia from 18-20 November, 2012.
The Melbourne Mandate will be established, which builds on the Stockholm Accords from the Sixth WRPF, which will be a modern ‘mandate’ for organizational and societal value of
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What Would You Ask About Communications and the 2012 Campaign?
On November 8 at the Institute for Public Relations Annual Distinguished Lecture & Awards Dinner, Mark Penn and Karen Hughes will deliver our first-ever team lecture, “Commun
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Educating for Complexity
Today at the PRSA International Conference in San Francisco, the Commission on Public Relations Education unveils its new report, “Standards f
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Finding Best Practices in CSR Communication: Funding for Research
In today’s environment, corporate social responsibility has emerged as an important management concept. Publics expect companies to be engaged in resp
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Spotting Bad Research
At an Institute for Public Relations Board meeting earlier this month, Trustee Maril MacDonald suggested that IPR might provide guidance to practitioners on how to identify bad research. That could be a mission in itself for IPR. But I decided to start by asking our ...
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Practitioner Attitudes and Social Media Adoption
As the world continues to go digital and a new social media buzzword seems to appear every day, PR practitioners are trying t
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