On April 1, the Minnesota Twins opened the 2013 baseball season. The day’s high temperature was 33 degrees. Not a great way to start, but as is always true on opening day, everywhere, there are high hopes for a winning year. The Twins have already won one 2013 accolade. They were named one of the nation’s top workplaces in Workplace Dynamic’s annual survey. (Workplace Dynamics surveyed 872 organizations with more than 1,000 employees and polled more than one million worker ...

The issue of public relations professionals editing Wikipedia is back in the spotlight following an article that accused BP of “rewriting environmental record on W ...

This is a summary of the research Cayce Myers presented at this year’s International Public Relations Research Conference. Increasingly public relations practitioners are confronted with clients who have not only PR problems, but legal ones as well.  One of the major issues of having a client facing or embroiled in a lawsuit is determining ...

IPR Trustees occasionally send me research conducted by their organizations with implications for public relations practice.  Here are a few insights from studies released recently.  *         *         * APCO Worldwide’s new Champion Brands index is based on a survey of 70,000 people in 15 countries.  What I found particularly interesting – and en ...

This is my second installment on research.  I just spent a wonderful three days directing the 16th Annual International Public Relations Research Conference and chairing my first meeting of the IPR ...

The past few decades represent a mix of progress and stagnation in the field of public relations measurement, research and analysis.  While a core group of research experts and interested parties work hard to elevate the “science beneath the art,” practitioners have been slow to respond.   Given the amount of measurement-specific resources available to the profession – white-papers, research-providers, agency research departments, associations, educational programs, conferences, news ...

For graduate and undergraduate students alike, internships and fellowships offer an accelerated route to a successful career in public relations.  While the terms are often used interchangeably, fellowships and internships are different.  In this post, we briefly differentiate “internship” from “fellowship” before focu ...

Dan Ariely of the Duke University Fuqua School (and one of my favorite behavioral economists) posted a new video last week on “The Pain of Paying.”  There are lessons here about encouraging desired outcomes by adapting communication to the realities of how people think about paying for stuff. That’s not to say manipulating them to make decisions that aren’t in their best interests (an ethics topic for another day), but ...

This article was first published in The Measurement Standard, a publication of KDPaine...

This is my first entry in what I hope will become a reoccurring event, most likely several times a month blog.  I’ve blogged before—on measurement in particular—and stopped when I realized the only ones ...