Public Relations: A Brain-Based Perspective
Viewing public relations through a brain-based perspective allows practitioners to gain rich insights into how our publics make decisions on an issue. In order to influence key stakeholders, we must understand that they generally make their decisions quickly and based off emotions. Professor Baba Shiv from the Stanford Graduate School of Business explained how practitioners might use this perspective to their advantage during his presentation at the IPR Trustees Research Symposium on Nov. 8, 201 ...
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The development of new technologies such as the iPad mini has provided communications professionals with modern and innovative channels to reach their publics. These gadgets have helped enhance the
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CEOs are often the face of a company, but having a visible, or even well liked, CEO may not help a company’s reputation in all situations. This is a topic I explored over the summer with PRI
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The Institute for Public Relations Measurement Commission has been the organizer of the Measurement Summit each autumn for about the last decade. Throughout most of those years the Summit has been held at venues in and around Portsmouth, New Hampshire just as the autumn color emerges. The event has always benefited from tha
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On November 8 at the Institute for Public Relations Annual Distinguished Lecture & Awards Dinner, Mark Penn and Karen Hughes will deliver our first-ever team lecture, “Commun
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In today’s environment, corporate social responsibility has emerged as an important management concept. Publics expect companies to be engaged in resp
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At an Institute for Public Relations Board meeting earlier this month, Trustee Maril MacDonald suggested that IPR might provide guidance to practitioners on how to identify bad research. That could be a mission in itself for IPR. But I decided to start by asking our ...