By: Tom Watson, Ansgar Zerfass and James Grunig Measuring Return on Investment has been a hot topic, as public relations seeks to demonstrate its contribution to building organizational value. How can this managerial concept be applied to public relations? Professors Tom Watson, Ansgar Zerfass, and James Grunig add to the debate. ‘ROI’ IN PUBLIC RELATIONS: A DIALOGUE Since publishing research (...

One of the characteristics of the world that motivates me is our “interconnectedness;” or our “interdependence.”  If you accept that people across the world – people like you and me – have many ...

Kudos to Barry Leggetter and AMEC for launching a collaborative effort to create global social media standards.  “It is always the marketplace that drives the demand for standards, whether it is the standard format for DVDs or standards for public relations research,” says David Geddes, who chairs IPR’s Commission on Public Relations Measurement and Evaluation.  Next w ...

Prof Tom Watson of Bournemouth University in England, talks about the International History of Public Relations Conference (IHPRC), which was held recently. I’m now breathi ...

Is that an easy question or a provocative one?  Most public relations professionals would automatically say that the PR function should report directly to the CEO.  It would be akin blasphemy to suggest otherwise would it not? However, with PR rising in such importance in organizations, a debate has emerged over where it should sit.  CMOs and the senior-most marketing leaders are fairly unanimous that at least part of the PR function should reside within marketing departments, and in many ...

As I was planning my summer reading, I decided to read through the classic white papers issued by the Institute for Public Relations Commission on Measurement and Evaluation. Yes, it is true, just ask my wife. The Commission was created to advocate for PR research, promote best practices and standards, and educate PR researchers and practitioners. The creation and distribution of white papers was a tactic to meet this goal. ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with David Michaelson, Ph.D., founder of David Michaelson & Company, a provider of research, planning & strategy services for marketing commun ...

My previous post spoke about the Institute for Public Relations (IPR) redoubling its focus on r ...

The Institute for Public Relations (IPR) Board wants to redouble our focus on research, tracking even more toward topics that matter to the practice:  providing timely insights and applied intelligence that leaders in our field can put to immediate use. In this post and another to follow, I want to share our research direction ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Seth Duncan, Research Director at WCG, a global communications company providing integrated marketing, public relations, creative and interactive services ...