So, Where Did AVEs Come From Anyway?

In a Five Minutes With … discussion a year ago, Professor Tom Watson of Bournemouth University in England mentioned that he was researching the history of public relations measurement and evaluation, with a particular interest in the source of AVE – Added Value Equivalence – which he called a “persistent weed”. Next month, Tom will be presenting a paper on his AVE research at the International Public Relati ...

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Should Public Relations Professionals be Allowed to Edit Wikipedia Articles?

To explore current public relations/communications practices with Wikipedia, I’m conducting a survey sponsored by the Arthur W. Page Center. My goal is to explore current engagement with Wikipedia and identify what changes are necessary. I started researching Wikipedia in 2006 with Marcus Messner, Virginia Commonwealth University, and we have been arguing for years that public relations professionals should monitor their Wikipedia articles ...

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Three Things Research Teaches About Crisis Response

There is quite a lot of science in crisis response to go with the art. I was interviewed a few weeks ago (along with PRSA Chair Gerry Corbett and Council of Public Relations Firms’ Senior Vice President Matt Shaw) by The Business Journals for an article on “How to respond to bad publicity.” The thr ...

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Menangkan Besar di Slot Thailand Maxwin Online Slot Thailand Maxwin adalah sebuah permainan slot online yang populer di Indonesia. Dengan bermain Slot Thailand Maxwin, Anda memiliki kesempatan untuk memenangkan hadiah besar dan jackpot yang melimpah. Slot Thailand Maxwin menawarkan pengalaman bermain yang seru dan menegangkan dengan grafis yang menarik dan efek suara yang menghibur. Bermain Slot Thailand Maxwin online memungkinkan ...

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Agen Togel Terpercaya di Indonesia – Menang Besar!

Agen Togel Terpercaya di Indonesia – Menang Besar! Apakah Anda mencari agen togel terpercaya di Indonesia yang menyediakan layanan berkualitas dan menjamin keamanan? Jika ya, maka Anda telah datang ke tempat yang tepat. Dalam artikel ini, kami akan membahas pentingnya memilih agen togel terpercaya dan kemudahan serta strategi untuk menang besar dalam memainkan judi togel secara online. Sebagai platform online yang menyediakan layanan judi togel, agen togel terpercaya menjadi pilihan yang t ...

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Asking the Right (or Left) Questions

Economist Daniel Klein recently wrote a piece in the Atlantic that shows just how important it is to ask the right questions in research.  A colleague of Klein designed a survey to explore whether ideological differences stem more from people’s beliefs about how the world works or from differences in their basic values.  Klein and the colleague then isolated a few of the questions to t ...

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PRDepiction – Media Representations of Public Relations

If you have ever wondered what the best, worst, funniest, happiest, most dramatic or insightful presentation of public relations is, PRDepiction can help answer your questions. PRDepiction, a blog devoted to the depiction of public relations in film, TV, radio and books, across all media, has just been launched. In addition to recent productions and books, it lists many of the earliest films and novels that incorporate PR characters. Although not the first movie about publicity, Bing Crosb ...

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Research for Public Relations: Communicating in an Environment of Risk

Does academic research matter to public relations practitioners? Be not afraid. Come into the light with me, a non-PhD practitioner who finds value in academic research. In this series of posts, I will seek out quality academic and other research, drawing insights for communications practitioners. Communicating in an environment of risk is one of the more difficult roles for senior communications strategists. In larger organizations risk assessment often is managed b ...

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Research Finds that Investing in CSR Doesn’t Always Pay Off

A new book called Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value by Bhattacharya, Sen and Korshun, is a must read for communication professionals.  It shines new light on corporate social responsibility (CSR) and documents what I have been saying about CSR for years, namely that it can be money well s ...

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