Corporate Character: How Ethical Frameworks Are Cultivated

Organizations consistently use terms such as character to describe themselves in terms of mission, vision, and values. Oftentimes character is used to describe the decision-making framework and parameters of an organization, centering on integrity or leadership – but otherwise, little effort is often made to discern character ...

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Seven Reasons PR Matters More Than Ever

Never before have I felt that the profession of public relations is under siege as it is now. For one who has been in the profession for more than 25 years and teaches at the university graduate level, each week I face students who are uncertain about how to think about their chosen field as they make their way in their studies and ...

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Five Principles for Employee Communications

During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. So why write about principles for them? If you’re an internal or employee communication practitioner you know that having a set of principles rendered explicitly can promote meaningful discussion about w ...

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Top Ten Public Relations Research Insights of 2015

For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The second edition encompasses research ranging from evaluating Millennials’ concern about reputation to studying diversity in the PR ...

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A Modest Proposal: You Do Not Have to Tell the Truth (?)

For the past few months, I have been watching the perspectives published in the public relations trade media about the communications environment in this post-2016 presidential election era. Much sincere reflection has been shared. After sorting through it all, I would like to offer an additional perspective, yet not articulated (I ...

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Assessing Trump’s and Clinton’s Public Relations Efforts: Implications for Practice

The recent inauguration of President Donald Trump marked a historic transition when someone with no political experience now occupies arguably the most powerful position in the world. In explaining the unexpected outcome of the election, many pundits credited Trump’s communication effectiveness and ability to directly “reach th ...

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