Communicating with Purpose: Best Practices for Executive Leaders
Constructing Messages that Engage the Public & Enhance Brand Reputation
This executive summary is adapted from the original paper. For access to the full study, please contact the author.
An effective leader is not only som
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Exploring Racial and Gender Differences in Collegiate Development to Improve the Recruitment and Retention of Diverse Practitioners
Study originally published in the Journal for Public Relations Education. The full study is available here.
A team led b
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It’s the Best Time for Internal Communicators!
With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global
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Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study
The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giv
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Five Insights that Each CEO Must Know about Employee Engagement
Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying.
For this reason, the Centre for Employee Relations & Communication (CERC) at IULM
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How Artificial Intelligence and Big Data Will Affect the Future of PR
This blog posts appears as part of a new series by the IPR Street Team. The IPR Street Team focuses on new and emerging topics that will affect the future of the PR industry.
Public relations, as well as other branches of communications, has seen a rise in the use of artificial intelligence (AI) in the field. AI is fairly ne
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Linking Internal Communication to Business Results
This post is provided by the IPR Organizational Research Communication Center.
Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to t
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Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?
This post is presented by the IPR Organizational Communication Research Center.
In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resource
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10 Ways to Combat Misinformation: A Behavioral Insights Approach
Download PDF: Misinformation Infographic
This study is presented by the IPR Behavioral Insights Research Center.
In a soon-to-be-released Institute for Public Relations study, 63 percent of respondents said that misinformation was a
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Five Recommendations to Communicate Effectively with Millennials
This blog is presented by the IPR Organizational Communication Research Center.
In this blog, the author shares a few communication approaches that can help engage millennials better.
The ongoing debate on engaging millennials now probably has an
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