This an article summary of a study by Dr. Susan Foutaine, Massey University and appears courtesy of the author. For her full study, please visit here.
Background Information
Social media has given
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Recent research has shown that there’s a critical need for many communication professionals to convince executives and senior management of their capacity to deliver business value. This fact is highlighted in The Licence to Operate, the first installment
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Watching the Broadway show, “Beautiful,” about the life of Carole King, I could not help but think about the creative collaborative process she and her then-husband, Gerry Goffin went through. Together they penned classics including the chart-topping songs, “(You Make Me Feel Like) A Natural Woman,” “Up on the Roof,” “Will You
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America’s CEOs may feel more pressure than ever to speak out on social issues from gun control to immigration, but ask them what they think the business of corporate communications should be and the answer is overwhelming: business.
According to a new survey conducted by the USC Annenberg Center for Public Relations in c
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The PRSA Foundation launched the results of a recent survey that found while 85 percent of communications professionals believe diversity is important, only 27 percent believe their organization is diverse.
According to the report, increased pressure on organizations to take stances on social issues is making them reevaluate how
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In the last few years, we have seen many examples of “advertising gone wrong,” as some brands, unintentionally or not, have created some culturally insensitive, tone-deaf, and downright offensive advertising campaigns. Yes, as the world continues to become more diverse, marketers and advertising teams will be continually tasked
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The media landscape continues to rapidly evolve, and you may sometimes feel as if you’re barely keeping up. With the wide variety of media devices available ‒ TV, smartphones, radio, Internet, smart speakers, podcasts, multiple social media outlets, and gaming ‒ learning to make the most of your media planning budget is
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Just prior to the year-end holidays, I learned of two executive-level Communication positions in well-respected, global organizations that were turning over. In each case, the people named to replace the incumbents — both of whom are seasoned, experienced and well-respected Communication professionals — were
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This blog is presented by the Organizational Communication Research Center.
Employees can be powerful voices on behalf of organizations. Whether it’s on social media or face-to-face, employees may humanize firms and help advance cr
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This blog is presented by the IPR Organizational Communication Research Center.
Is self-reflection (SR) the difference between ...