A Professional’s Guide to Guest Lecturing

image This new book by Tom Martin – Executive in Residence, Department of Communication, College of Charleston – offers just what the subtitle says: what corporate communicators need to know about sharing their life experience with tomorrow’s leaders. Tom’s passion for his long career in corporate communications as well as his new career in the classroom illuminate this readable, informative, and per ...

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Sorrell and Harris Headline Institute Classic

Sir Martin Sorrell, Group Chief Executive of WPP image, and Steven J. Harris, Vice President of Global Communications for General Motors, will headline the Institute for Public Relations’ Annual Distinguished Lecture & Awards Dinner. The November 5 event will be at The Yale Club in New York City. Sir Martin Sorrell’s speech will be titled, “Public Relations: The Story Behind a Remarkable Renaissance.” The Ale ...

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Tom Martin: A Few Good Men

image This column appeared in PRWeek, July 21, 2008, and is reproduced with permission. Anyone who has spent time lately in college classrooms speaking to students in public relations and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male s ...

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Swerling and Gregory: From Generally Accepted to Best Practices

image (The following provides insights on USC Annenberg’s fifth Gap Study, available free through a link below.) In 2002 the head of global communications at a Fortune 50 company lamented to us, “I have no real idea of what my budget should be because there are no real benchmarks. That’s true of many other aspects of managing the communications function.” ...

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Tucked Away to Discuss Chief Communications Officer’s Role

image Now available, the report of the third annual Academic Symposium hosted by the Tuck School of Business at Dartmouth College. The event was sponsored by the Institute for Public Relations and the Arthur W. Page Society. The 30 attendees included thought leaders from the academic community as well as corporate and agency leadership. The 2008 symposium featured academic, corporat ...

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Harold Burson: Sunday Morning Wake-Up Call

image (The following is excerpted from a longer version published on Harold Burson’s Blog. It was written in response to a commentary by a legal commentator on CBS “Sunday Morning” who equated public relations to lying.) Never ...

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Finding Our Essential Knowledge

image Page Turner, the blog of the Arthur W. Page Society, has published my posting regarding the three kinds of research in our field, and how that relates to the Institute for Public Relations’ Essential Knowledge Proj ...

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CSR – Simply Smart Business

image A recent survey from McKinsey & Co. found that 90 percent of companies say they are increasing their corporate social responsibility from what they were 5 years ago. Environmental, social and governance issues are now being incorporated into key business strategies and employees and shareholders are playing a major role in this shift. John L. Paluszek, senior c ...

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Payment for Coverage ‘Not Professional’

image A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept such payments. Only 60 percent say that ...

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