Five Key Takeaways From an Exploration with AT&T and Hotels.com
This blog post is a summary of a paper written by Angela Jeffrey, APR, Vice President Brand Management for ABX; Gary Getto, President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA,
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False news can spread rapidly and extensively through social media, causing serious consequences for organizations that have a difficult time containing or correcting it. Last week, a research study published in Science, specifically studied how “true
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The Impact of National Culture on the Salience of CSR Dimensions in International Media Coverage
Last summer, I spent six weeks doing media research in Ann Arbor, Michigan as the 2017 winner of the Grunig PRIME Research Fellowship. PRIME’s global scope, diverse international team, and its worldwide client ba
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Empirical results from the European Communication Monitor and the Latin American Communication Monitor
During our twelve years of studying the annual stat
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“We are undergoing a revolution in human communication.”
So begins the first chapter of a new book authored by more than 30 Page Society members about the multitude of ways that revolution is influencing the role of the CCO and of enterprise communication in general.
Based
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This blog post is based on a recent article “Communication Evaluation and Measurement: Connecting Research to Practice” by Dr. Alexander Buhmann, Fraser Likely and Dr. David Geddes of the Task Force on Standardization of Communication Planning/Objective Setting and Evaluation/Measurement Models. For the full article, visit the ...
Every PR department has a “tool” and every communications executive has data…usually too much data. With the advent of accessible technology for real-time content streaming and do-it-yourself analytics, more and more professional communicators have evolved beyond the “why measure?” to “what’s the best way to measure?” and “how
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This post appears courtesy of Weber Shandwick. The full study, Battle of the Wallets: The Changing Landscape of Consumer Activism, can be found here.
Weber Shandwick recently conducted a research study to learn more about the
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In times of crisis or viral issues, social media can be both overwhelming and distracting. It can seem as though everybody has an opinion, a question, a speculation, a comment… and the reality is that the longer your team takes to respond to inquiries and correct misinformation, the more trust and credibility the brand risks losing wi
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This post originally appeared in The Measurement Advisor.
Social science’s Replicability Crisis demonstrates that numerous problems can affect the ability of research to re
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