Co-creation, Decentralization and Leadership: The New Internal Communication
Internal communicators are losing the monopoly on internal communication management. The absolute governance we had on the preparation, spreading and permanence of the messages that are circulated within organizations is coming to an end.
A few months ago, we worked with a client from Argentina who was worried about the fact that t
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Know Your Impact: Amplifying PR Measurement & Research to Drive Business Results
This video appears courtesy of PRIME Research and CommPRO.biz.
Cindy Villafranca of Southwest Airlines joined PRIME Chat on January 31 to share her expertise contributing into Southwes
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Ofield: The Autobiography of Public Relations Man Ofield Dukes
This blog post appears as a part of Black PR History Month. Please join the celebration held by the PR Museum on February 1, 2018 in NYC.
On
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Tracking How Social and Other Digital Media are Being Used in Public Relations Practice: A 12-Year Study
Download Infographic: Tracking How Social and Other Digital Media are Being Used in Public Relations Practice
This blog post is a summary of “...
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How Communications Effectiveness Drives a Great Employee Experience
Recently, employee experience has emerged as a key focus for companies seeking to improve strategy execution and results.
Change is the new constant in business. Companies must remain nimble and flexible in their business strategy. To succeed, they need to get the word out to all employees and gain everyone’s buy-in. But unless they
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2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S.
The full report is available here: 2018 Edelman Trust Barometer.
Summary
Trust in the U.S has dropped to an all-time low according to the 2018 Edelman Trust Barometer. Due to lack of faith in the U.S gov
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Reining in Tech: Responsibility, Regulation and Education
In this month’s podcast, the SmallDataForum reviews its predictions and looks at the year ahead. Will Europe ‘take back control’, or will commercial pressures curb big tech’s enthusiasm? Will 2018 be the breakthrough year for chatbots and DPAs (digita
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How Twitter Can Effect Trust in Corporate Communication
This blog post is a summary of “Effects of Corporate Online Communication on Attitude and Trust: Experimental Analysis of Twitter Messages,” by Dr. Ji Young Kim and Dr. Jinhyon K. Hammick, University of Hawaii at Manoa. For the full study, please visit the PR Journal.
The
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Marketers Come to Terms with their Role in Fake News Crisis
This blog post appears courtesy of the Society for New Communications Research of The Conference Board. For the full study, please visit here.
Public attention about online misinformation has been largely focused on the business practices of the socia
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A Look Back at 2017 with IPR
Download PDF with link s: 2017 Year In Review
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