This post appears as a part of AMEC’s Measurement Month.
Last week, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-maki
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September is AMEC Measurement Month! This is the fourth year of the annual event hosted by the International Association for the Measurement and Evaluation of Communications (AMEC). Measurement Month is a global program of activities to shine the spotlight on the importance of PR measurement.
There have already been some amazing events,
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Reddit is one of the largest and most popular online communities, but is often overlooked by public relations practitioners in their communication efforts. In addition to a rich source of conversation that can be monitored and analyzed for brand mentions, trends, and potential issues, Reddit provides an example of the complexities of
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This post appears as a part of AMEC’s Measurement Month.
Public interest and ire are generated every day as result of news coverage. However, in a world that is increasingly connected and “smart,” PR metrics for media relations work – as impo
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People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true — presents an increased need to process, understand and act upon the opinion-shaping material which influences stak
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This is the first blog featured for this year’s Measurement Month. For more information, please visit AMECorg.com
I have long envied my marketing colleagues over the years, who traditionally
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While much attention has been focused on integrating external communication efforts, internal communication can sometimes be a lower priority, which can impact employee engagement. True integration is even more difficult in organizations with multiple offices regionally and globally.
We conducted in-depth interviews with 28 communica
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This post appears courtesy of the authors and the University of Florida. The full study can be found here.
The first step to changing behavior or attitudes can be engaging with people on social media, and many health promotion organizations are eage
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Employee advocacy and social selling programs experienced significant growth in 2017, according to the 2017 State of Employee Advocacy survey, conducted by JEM Consulting & Advisory Services. Now in its second year, the survey-based study was designed to explore the trends and be
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