This is the first blog featured for this year’s Measurement Month. For more information, please visit AMECorg.com I have long envied my marketing colleagues over the years, who traditionally ...

While much attention has been focused on integrating external communication efforts, internal communication can sometimes be a lower priority, which can impact employee engagement. True integration is even more difficult in organizations with multiple offices regionally and globally. We conducted in-depth interviews with 28 communica ...

This post appears courtesy of the authors and the University of Florida. The full study can be found here. The first step to changing behavior or attitudes can be engaging with people on social media, and many health promotion organizations are eage ...

Employee advocacy and social selling programs experienced significant growth in 2017, according to the 2017 State of Employee Advocacy survey, conducted by JEM Consulting & Advisory Services. Now in its second year, the survey-based study was designed to explore the trends and be ...

Editor’s Note: This post was written before the events occurred in Charlottesville. This blog was written exclusively for the IPR Digital Media Research Center. While “The Art of the Deal” may be the second best-read book in the history of the world after the bible, P ...

Protests occur all the time and most of them are political. They are loud, vibrant, spectacular displays of energy (of both opposition and support) and most often, considered as a problem by communicators. They occupy spaces, they create images that capture people’s attention and imagination, and they create a disruptive spe ...

You probably don’t need me to tell you that these are turbulent times. Every day, the newspapers are filled with nerve-wracking stories of chaos in Washington, D.C. — not to mention climate change, political instability from Kenya to Syria to Venezuela and beyond, and disruption in once-stable industries. The dollar is ...

Ok, first, allow me to apologize for the slightly click-baity headline. But I actually do mean it. Let’s all stop measuring internal communications for two reasons. First, internal communications is probably not actually internal and, Second, you’re wasting your time if you’re measuring the ...

Download Infographic: Choosing the Right Name Names are important, especially for organizations. They are meant to distinguish one thing from another in the marketplace. However, names ar ...